---
title: "Third-Party Data"
url: https://metadata.io/resources/tutorials/third-party-data
description: "This video explains why Metadata.io's third-party data audiences cannot be used for targeting within Google Ads campaigns."
source: metadata.io
---

This video explains why Metadata.io's third-party data audiences cannot be used for targeting within Google Ads campaigns.

## What you learn

You learn that Google Ads only allows the use of first-party data for audience targeting, and attempting to use third-party data from Metadata will result in penalties from Google. *Why Advanced:* Explains data-channel compatibility nuance and targeting limitations · _votes {'Advanced': 6, 'Beginner': 1}_ `Third-Party Data.mp4`