---
title: "UTMs and Opportunities"
url: https://metadata.io/resources/tutorials/utms-and-opportunities
description: "This video demonstrates how Metadata.io's performance reporting connects advertising audiences to influenced and won sales opportunities from a connected CRM."
source: metadata.io
---

This video demonstrates how Metadata.io's performance reporting connects advertising audiences to influenced and won sales opportunities from a connected CRM.

## What you learn

You learn that the platform can pull opportunity and revenue data from your CRM to directly attribute sales pipeline and closed-won deals to specific marketing campaigns and audiences. *Why Beginner:* Reading report connecting audiences to CRM opportunities · _votes {'Beginner': 7}_ `UTMs and Opportunities.mp4`