---
title: "What Makes a Metadata Audience? (Firmo, Techno, Intent, ABM)"
url: https://metadata.io/resources/tutorials/what-makes-a-metadata-audience-firmo-techno-intent-abm
description: "Distinguish the four audience types and when each drives pipeline vs. just clicks."
source: metadata.io
---

Distinguish the four audience types and when each drives pipeline vs. just clicks.