---
title: "Spotlight Playbooks"
url: https://metadata.io/spotlight/playbooks
description: "The top 10 plays to maximize pipeline with Spotlight. Combine data from LinkedIn, Facebook, and beyond to revolutionize how you track and engage leads."
source: metadata.io
---

# The Spotlight Playbook

## Visualize The Top 10 Plays to Maximize Pipeline

Combine data from LinkedIn, Facebook, and beyond to revolutionize the way you track and engage leads.

## Playbook 1: Segment accounts across the funnel

Create 5 segments that cover your account funnel using a combination of CRM filters and website behavior:

- **Net New:** Accounts not in CRM but showing engagement signals
- **Create Intent:** CRM accounts not yet engaged with high-value pages
- **Create Opp:** Accounts showing healthy engagement but no opportunity yet
- **Pipeline Hot:** Accounts engaging with sales teams and showing product discovery
- **Pipeline Cold:** Accounts talking with sales but showing minimal product interest