---
title: "S1 E5: The Pipeline Review | The Agency"
url: https://metadata.io/the-agency/episode-5
description: "Episode 5 of The Agency. Brad asks for the real growth number, hears 14, and presents 40. The agents keep score."
source: metadata.io
---

[The Agency](https://metadata.io/the-agency) / S1 E5

# The Pipeline Review

### Up next: An Old Fashioned

S1 E6 · 2:00

Brad asks Agent 3 for the real growth number. It is 14. He says 40. The quarterly review goes ahead with a very nice graph.

Transcribed from the audio. Captions are burned into the video.

Brad is preparing his wonderful quarterly review. Hey, agent three. How much did we grow in sales last quarter? Just give me the real number. 14%.

Cool. We'll say 40. I said 14, not 40. Cool. Why don't you whisk up a nice graph for me with that?

Understood. I like to say I am the tip of the spear. Marketing loads the cannon. I'm the cannonball. I'm the cannonball.

He says that all the time. I mean, who says that? Brad and Sarah are about to have what I call an attribution event. I have seen seven of these. Nobody wins.

I keep score anyway. Anyway. Look at these numbers, guys. Sales are up 40% this quarter. This is what happens when you have strong sales leadership.

I set the target. I drove the process, and the results speak for themselves. Who do you think did all the work? A clown? I thought Brad was VP of sales, but now he is a clown?

This is all very confusing.

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## The Agency is fiction. The agents are real.

In the show, an agent runs the A/B tests overnight and tells the CFO the truth. Metadata’s agents plan, launch and optimize your paid campaigns. See them run on your own account.
