---
title: "Double Your Pipeline With the Double Funnel"
url: https://metadata.io/topo-double-funnel-webinar
description: "Webinar recording: Learn how to run both ABM and demand gen programs using two different funnels."
source: metadata.io
---

# Double your pipeline with the double funnel

Discover how to operate both account-based marketing and demand generation using separate, specialized funnels.

**This event has concluded. The content below is preserved for reference.**

## In this webinar, you will learn:

Reasons to maintain distinct funnels for ABM and demand gen strategies

Specific marketing tactics suited to each funnel type

Methods for measuring performance across both funnels

## Speakers

### Jason Widup

VP of Marketing, Metadata

### Chris Moody

Senior Director, Gartner