---
title: "How Paul at Awardco Runs Paid Media with AI"
url: https://metadata.io/webinar/awardco
description: "Paul Woodruff at Awardco shows how AI is embedded into every step of paid media, with Metadata as the Agentic GTM system for faster execution and time to value."
source: metadata.io
---

# How Paul at Awardco runs paid media with AI — end to end.

Paul Woodruff at Awardco shares real-world examples of how AI is embedded into every step of paid media — and how Metadata is the Agentic GTM system that delivers faster execution, faster insights, and faster time to value.

## AI across the whole paid-media workflow.

A practical look at running paid media on an Agentic GTM system — prompts to pipeline.

### Embedded at every step

How AI plugs into planning, building, launching, and optimizing campaigns.

### Faster execution

Less manual work and native-tool juggling, so the team ships campaigns faster.

### Faster time to value

Quicker insights and iteration turn spend into pipeline sooner.

## See the full session.

## See it on your paid media.

Talk with a Metadata expert about running your demand engine on AI.