---
title: "How Zoom Cut CPC 77% with Metadata's Bid Agent"
url: https://metadata.io/webinar/zoom
description: "See how Zoom used Metadata's Bid Agent to cut cost-per-click by 77% and boost ROI 3X by handing repetitive ad optimization to AI."
source: metadata.io
---

# How Zoom cut CPC 77% and boosted ROI 3X with Metadata's Bid Agent.

What happens when a global B2B marketing team hands repetitive ad optimization to AI? You get results like Zoom. See how Zoom used Metadata's Bid Agent to reduce cost-per-click, increase efficiency, and scale revenue-driving campaigns.

### Lower cost per click

### Return on investment

## Let AI run the repetitive optimization.

Metadata's Bid Agent continuously adjusts bids and budgets across channels toward the outcomes that matter — pipeline and revenue, not vanity metrics. Zoom's team offloaded the manual, repetitive work and let the agent optimize around the clock.

### Automated bid optimization

The Bid Agent tunes bids continuously across channels so spend follows what actually performs.

### More efficient spend

Cost-per-click dropped 77% as budget shifted away from underperforming placements automatically.

### Revenue-driving scale

With optimization handled by AI, the team scaled revenue-driving campaigns and tripled ROI.

## See the full session.

## See what the Bid Agent can do for your pipeline.

Talk with a Metadata expert about handing repetitive ad optimization to AI.