Metadata: The First Marketing OS for B2B

MEET THE

NO-BS

MARKETING OS

B2B marketers use Metadata to automate low-value work and drive better performance. At the same time.

$5M

in pipeline generated

We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work."

READ THE CASE STUDY

Megan Boone

Senior Director of Revenue Marketing, ThoughtSpot

$8M

in pipeline generated

“Metadata not only gave me the platform to optimize my budget and target the right people, but an extended team that I could rely on.”

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Carlos Tobon

Head of Demand Generation, Eightfold.ai

$6M

in pipeline generated

“Without Metadata, we simply couldn’t execute the volume of campaigns and tests which in turn compound over time to make our MQL creation as efficient as it is today.”

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Andrew Racine

Head of Global Demand Generation, Fivetran

B2B marketers are drowning in manual work

Exporting from multiple data sources and using spreadsheets for everything from audience building to reporting. Recreating the same campaigns over and over again. Doing a ton of repetitive work by hand and feeling like a mindless operator of apps. Enough is enough. This isn’t why we became B2B marketers.

Punching above our weight class

Misunderstood by analysts. Loved by our customers. We’re building the first operating system for B2B marketing. And it’s creating some serious momentum for a company our size.

Our customers can’t imagine life without Metadata, either

Without Metadata

Too much time spent on technical, mundane, and repetitive work
Wasted ad spend on low-performing campaigns
Campaigns are manually optimized based on conversion and cost-per-lead
Low audience match rates across paid channels
Not enough people or time to run experiments consistently

With Metadata

More time for high-value work like strategy, creativity, and driving revenue
Ad spend is reallocated to the highest-performing campaigns
Campaigns are automatically optimized based on pipeline and revenue
Increased audience match rates by 2.5x across paid channels
Executes campaign experiments at a humanly impossible level

Your tech stack should work for you

Not the other way around. Metadata integrates with your marketing automation platform, Salesforce and other tools in your stack. This saves you serious time and frustration from having to use a bunch of spreadsheets with 17 tabs to launch your campaigns.

What we've been up to lately

Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers

We’re Personalizing the Buyer Journey As We Continue Building the Marketing OS

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Don’t just take our word for it

★★★★★ 4.5/5

Quick design & launch of campaigns

Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.

Tamara T.

Validated reviewer

Mid-Market(51-1000 emp.)

★★★★★ 5/5

The advertising platform to rule them all!

Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.

Verified User in Computer Software

Validated reviewer

Mid-Market(51-1000 emp.)

★★★★★ 4.5/5