MEET THE
NO-BS
MARKETING OS
B2B marketers use Metadata to automate low-value work and drive better performance. At the same time.
B2B marketers are drowning in manual work
Exporting from multiple data sources and using spreadsheets for everything from audience building to reporting. Recreating the same campaigns over and over again. Doing a ton of repetitive work by hand and feeling like a mindless operator of apps. Enough is enough. This isn’t why we became B2B marketers.
Punching above our weight class
Misunderstood by analysts. Loved by our customers. We’re building the first operating system for B2B marketing. And it’s creating some serious momentum for a company our size.
Our customers can’t imagine life without Metadata, either
Without Metadata
- Too much time spent on technical, mundane, and repetitive work
- Wasted ad spend on low-performing campaigns
- Campaigns are manually optimized based on conversion and cost-per-lead
- Low audience match rates across paid channels
- Not enough people or time to run experiments consistently
With Metadata
- More time for high-value work like strategy, creativity, and driving revenue
- Ad spend is reallocated to the highest-performing campaigns
- Campaigns are automatically optimized based on pipeline and revenue
- Increased audience match rates by 2.5x across paid channels
- Executes campaign experiments at a humanly impossible level
Your tech stack should work for you
Not the other way around. Metadata integrates with your marketing automation platform, Salesforce and other tools in your stack. This saves you serious time and frustration from having to use a bunch of spreadsheets with 17 tabs to launch your campaigns.
