Lead Follow-up Failure: Who’s to Blame?

January 25, 2018, Gil Allouche

Following up on leads is fundamental to measuring demand generation success and driving sales. But how many companies actually follow up with their inbound leads?

It turns out, not many! For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, they found that a staggering 77% of companies under-touched their leads.

Metadata recently sponsored a webinar with Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing, where they discuss the state of lead follow-up and what businesses can do to improve inbound lead follow-up. Sign up now to watch the recording, and see the sparks fly!

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