A plan for every marketing team

Run paid campaigns, personalize web experiences, and optimize everything to revenue – automatically.

/ yr
$600,000 annual spend limit per year*
Selected: Platform
Base Platform

Use Metadata’s base platform to automate campaigns on Facebook, Instagram, and LinkedIn.

/ yr
$600,000 annual spend limit*
Audience targeting

Account-based, Contact-based, and Retargeting

Salesforce and Hubspot
Marketing automation

Marketo, Hubspot, Pardot, and Eloqua

Intent data¹

6sense, G2, Qualified, Bombora, LeadSift, and more

Conversational marketing

Drift and Qualified

Success team

Customer Success Manager and Performance Marketing Manager

Campaign performance​

Campaign testing and QA during onboarding, monthly insights report

¹ Subscriptions required

Not ready for the base platform?

Don’t worry, we got you. You can still get started using Metadata with web personalization or MetaMatch.

Web Personalization

Reactful, powered by Metadata, is a web personalization platform that helps demand gen marketers deliver more relevant experiences in real-time.

/ yr
Up to 1M monthly sessions

MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn.

All Metadata customers get fast and straightforward onboarding. The best kind. Plus ongoing product education so you're enabled (and successful).


  • Initial configuration
  • Product enablement
  • System updates
  • Technical support

Product education

  • Self-serve knowledgebase
  • In-app help
  • Access to DEMAND Community
Comprehensive data security, privacy and compliance
  • SOC-2 Type 1 and 2
  • EU/US Privacy Shield
  • GDPR
  • CCPA

SOC 2 Type II

Metadata has achieved a SOC 2 Type II certification in relation to our information security program.

General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)

At Metadata, we are strong supporters of privacy and we have implemented policies and procedures designed to adhere to the GDPR (i.e. the General Data Protection Regulation 2016/679 (EU GDPR) and the EU GDPR as it forms part of UK law (UK GDPR)), CCPA, and other privacy regulations.
"Metadata has powerful automation that allows you to test and learn rapidly so you can squeeze out as much efficiency as possible."
Mike McMahan
Head of Marketing, Workstream
“We can bring all of our paid campaigns into one place, making it easier to manage, launch, and scale our programs — and reach the right audience.”
Madeline Turner
Senior Manager, Integrated Campaigns, Egnyte
"I can't imagine ever running paid campaigns natively ever again. It'd be like going back to dial-up internet."
Andrew Harder
Senior Paid Media Manager, Webex Events

You don't get these by accident

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews