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The type of content we wanted (and couldn’t find) when we first got started in demand gen.

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Demand Generation
Use these frameworks, tactics and ideas for your next campaign.
Campaign Experimentation
Build an experimentation culture so you can figure out what works (and double down on it).
Paid Social
Get the full rundown on what we’ve seen work well on Facebook and LinkedIn.
Account-Based Marketing
Forget about “ABM platforms” and steal these ideas to land your target accounts.
Inside Metadata
Learn about how we view marketing and why we do things differently.
Metadata News
Read up on the latest news, product updates and a few occasional humble brags.

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create better campaign audiences

Creating Better Campaign Audiences

experiment to revenue
Getting to Revenue Faster With Experimentation
content drives new demand strategy
Using Content as the New Demand Strategy
Activating Your Intent Data
stop pitching product
Stop Pitching Your Product and Start Marketing Your Point of View

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Demand Gen U

Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus teach you what they’re doing to drive results.

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B2B Category Creators with Gil Allouche

Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

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Most Popular

1
What Good Demand Gen Will Look Like in 2022
What Good Demand Gen Will Look Like in 2022
2
Say Goodbye to Manual Marketing – We’re Building the First Marketing Operating System
behind our series B
3
7 Questions You Need To Ask When Hiring a Demand Generation Manager
demand gen manager interview questions
4
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
2022 Paid Social Benchmark Report Blog Post Social Card
5
Planning for Demand and Revenue Targets
plan for demand and revenue
6
Best Calls to Action for Digital Marketing (Backed By Data)
7
How to Get More From Your Google Ads Campaigns
Get More from Your Google Ads Campaigns
8
Using Content as the New Demand Strategy
content drives new demand strategy

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