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The type of content we wanted (and couldn’t find) when we first got started in demand gen.

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Demand Generation
Use these frameworks, tactics and ideas for your next campaign.
Campaign Experimentation
Build an experimentation culture so you can figure out what works (and double down on it).
Paid Social
Get the full rundown on what we’ve seen work well on Facebook and LinkedIn.
Account-Based Marketing
Forget about “ABM platforms” and steal these ideas to land your target accounts.
Inside Metadata
Learn about how we view marketing and why we do things differently.
Metadata News
Read up on the latest news, product updates and a few occasional humble brags.

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What’s Next – The B2B Marketing OS

Category Creation: How to Build a Movement
What the Top 1% of B2B Storytellers Do Differently
Building a Paid Media Strategy In a Down Economy
Why Creativity Matters in B2B Marketing

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Demand Gen U

Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus teach you what they’re doing to drive results.

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B2B Category Creators with Gil Allouche

Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

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Most Popular

1
What Good Demand Gen Will Look Like in 2022
What Good Demand Gen Will Look Like in 2022
2
Say Goodbye to Manual Marketing – We’re Building the First Marketing Operating System
behind our series B
3
7 Questions You Need To Ask When Hiring a Demand Generation Manager
demand gen manager interview questions
4
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
2022 Paid Social Benchmark Report Blog Post Social Card
5
Planning for Demand and Revenue Targets
plan for demand and revenue
6
Best Calls to Action for Digital Marketing (Backed By Data)
7
How to Get More From Your Google Ads Campaigns
Get More from Your Google Ads Campaigns
8
Using Content as the New Demand Strategy
content drives new demand strategy

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A Not-So-Boring Guide on B2B Demand Generation
A Not-So-Boring Guide on B2B Demand Generation
B2B Demand Generation Tools
What To Look For in a Demand Generation Tool
Why The Forrester Wave™ Misses the Mark
2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
Facebook Ads Benchmark Report Featured Image
Facebook Ads Benchmarks: Optimize Your Facebook Spend
LinkedIn Ads Benchmark Report
LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
3 Reasons You Need to Run Paid Social Ads
3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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