# Weekly campaign review

Sample review brief. This is a template, not a customer report.

## Request
Review the last seven days by channel. Keep the configured monthly caps. Compare lead cost with pipeline. Recommend changes without applying them.

## Account constraints
- Record the reporting window, timezone and data freshness.
- Check campaign objectives and budget-group caps.
- Record pacing, automatic budget application and pause settings.
- Keep account permissions and exclusions in place.

## Review
1. Read spend, leads, opportunities and reported revenue by channel.
2. Review campaign and audience performance in their funnel context.
3. Separate attributed results from influenced pipeline.
4. Compare recommendations with the configured goal and constraints.

## Proposed action
Review high lead costs alongside pipeline before proposing a budget reduction. Write the current value, proposed value and reason. Request a human decision when required by the account or assistant.

## Saved output
Save the reporting window, source timestamps, findings, proposed changes and the reviewer decision. Mark each change as proposed, approved, applied or rejected.

## Sources
- https://metadata.io/insights
- https://metadata.io/developers/

Reporting fields and budget settings verified through the Metadata tools on October 4, 2026. No customer numbers are included.