THE
FIRST
MARKETING OS
Say goodbye to low-value tasks and get back to work that matters most.
Why do B2B marketers keep doing manual and repetitive work?
Because we think the only solution is to throw more people at it.
And the struggle is real…
We call this MANUAL MARKETING.
That’s where Metadata comes in.
Metadata frees B2B marketers from technical, mundane, and repetitive tasks to spend more time on high-value work.
Get back to working on strategy, creativity, and driving revenue.
THE FIVE PILLARS OF A MARKETING OS
Audience Targeting
Use first and third-party data to build targeted audiences. Make sure you’re targeting the right people before you waste any money.
Experimentation
Run unique campaign experiments without manual and repetitive work. See what lands (and misses the mark) with your audiences.
Personalization
Deliver personalized experiences for every visitor to your website. Don’t let your hard-earned website traffic go to waste.
Analytics and Attribution
See how all of your marketing channels are performing. Get more confident about which channels are generating pipeline and revenue.
Budgeting and Forecasting
Get recommendations on where to invest your marketing budget. Stretch your dollars further so you can maximize your ROI.
Turning B2B marketers into superhumans
“Metadata operationalizes intent data and deploys campaigns in a way that far exceeds the human capability. At G2, it showed a direct impact on pipeline creation.”
Godard Abel
CEO, G2
“Metadata automates the tedious tasks of our campaign building with the power of 10 campaign managers. Metadata can launch hundreds of campaigns in a few minutes based on the criteria I give them & the goal of the campaign.”
Guillaume Cabane
VP of Growth, ex-Gorgias / Drift / Segment
“We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata – we’re smarter as a demand gen team than we’ve ever been.”
Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot
