create_microsoft_structured_snippet_extension
Add a labeled list of offerings (structured snippet) shown beneath a Microsoft Ads (Bing) ad — a category header plus 3-10 short items, e.g.
Writes extensions
Creates or changes something in the account. Put it behind whatever review your agent uses.
What it does
Add a labeled list of offerings (structured snippet) shown beneath a Microsoft Ads (Bing) ad — a category header plus 3-10 short items, e.g. header "Brands" with values "Nest", "Nexus", "Chromebook", or header "Services" with "Hosting", "DNS", "CDN". Helps searchers self-qualify before clicking.
ALSO KNOWN AS: structured snippet, snippet, category list, offering list, header values, product list, service list
KEYWORDS: structured snippet, snippet, header, values, brands, services, products, courses, destinations, list, category, microsoft ads, bing, extension
WHEN TO USE:
- "Add a structured snippet listing our service tiers on Microsoft Ads"
- "Create a Bing snippet under 'Brands' with Nest, Nexus, Chromebook"
- "Register a list of supported integrations as a Microsoft Ads snippet extension"
WHEN NOT TO USE:
- Want a single phrase (e.g. "Free Shipping") → use create_microsoft_callout_extension
- Want clickable links to subpages → use create_microsoft_sitelink_extension
- Want a pricing table (with amounts) → use create_microsoft_price_extension
- Same snippet for Google Ads → use create_google_structured_snippet_extension
INPUTS:
- header: snippet category title (1-25 chars). Microsoft Ads mirrors Google's predefined header vocabulary ("Brands", "Models", "Service catalog", "Insurance coverage", etc.) — pass the chosen header string here.
- values: 3-10 items, each 1-25 chars.
EXAMPLE:
create_microsoft_structured_snippet_extension(
header="Brands",
values=["Nest", "Nexus", "Chromebook"],
)Arguments
| Argument | Type | Notes | |
|---|---|---|---|
header |
string | required | Snippet header. 1-25 characters. |
values |
array | required | 3-10 snippet values, each 1-25 characters. |
Request
curl
curl -s -X POST https://mcp-server.metadata.io/mcp \
-H "Authorization: $METADATA_PAT" \
-H "Content-Type: application/json" \
-H "Accept: application/json, text/event-stream" \
-H "MCP-Protocol-Version: 2025-11-25" \
-d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"create_microsoft_structured_snippet_extension","arguments":{"header":"<header>","values":[]}}}'
Response
No recorded response. This tool writes to the account, so it is never executed to build these docs.
The request above is still the exact shape to send. Nothing on this page is invented.
Related
Other extensions tools: