Effective Date: March 22, 2023
If you are a California resident, refer to section 13 for more information about your specific privacy rights.
If you are a resident of the European Economic Area ( including European Union Member States, Iceland, Liechtenstein, and Norway), Switzerland, or the UK, refer to section 14 for more information about your specific privacy rights.
Personal information we collect
How we use your personal information
How we share your personal information
Our Services are designed for businesses and their representatives. We do not offer products or services for use by individuals for their personal, family, or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as business representatives and not their individual capacities.
Metadata may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
Information you provide to us. Personal information you may provide to us through the Services or otherwise may include:
Third-party sources. We may obtain personal information about you falling within one or more of the categories identified above from third-party sources and we may combine that information with other information we have about you. For example, we may obtain personal information about you from:
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Services, our communications and other online services, such as:
For more information concerning our automatic collection of data, please see our Cookies Policy.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery. We may use your personal information to:
Research and development. We may use your personal information for research and development purposes, such as to analyze and improve the Services and our business, including through the use of analytics. For example, we may use analytics in connection with the Services to understand user activity on the Services, such as which pages are most and least visited and how visitors move around the Services, as well as user interactions with our emails.
Marketing and advertising. We, our service providers, and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:
Compliance and protection. We may use your personal information to:
With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.
To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated, or de-identified data from your personal information and other individuals whose personal information we collect. We may use this anonymous, aggregated, or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service, develop new services, and promote our business.
Retention. We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.
Service providers. Third parties that provide services on our behalf or help us operate the Services or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research, and website analytics).
Payment processors. Any payment card information you use to make a purchase on the Services is collected and processed directly by our payment processors.
Business and marketing partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Metadata or our affiliates (including, in connection with a bankruptcy or similar proceedings).
With your consent. We may share your personal information with any third parties where you have consented to such sharing.
Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account.
Opt-out of marketing communications. You may opt-out of marketing-related emails from us by following the opt-out or unsubscribe instructions at the bottom of the email or by contacting us, see section 12. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails. You may have the right to opt-out of receiving marketing or advertising calls, in which case you may do so during any such call or by contacting us, see section 12.
Cookies. For information about cookies and other tracking technologies employed by the Services and how to control them, including your choices with respect to interest-based advertising, see our Cookies Policy.
Declining to provide information. We need to collect personal information to provide certain Services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those Services.
Linked third-party platforms. If you choose to connect to the Services through, or link or otherwise connect the Services with, your social media account, customer relationship management platform or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us, see Section 12.
Residents of Nevada and Vermont. Certain data sharing we engage in may be classified under Nevada and Vermont law as a “sale” of your Personal Information. If you are a resident of Nevada or Vermont, you can request to opt-out out of the sale of covered personal information here:
The Services may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications, or online services operated by third parties and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.
We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
For more information on how we transfer personal information from the European Economic Area, United Kingdom, and Switzerland, please see the European Notice in section 14.
The Services are not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us, see section 12. If we learn that we have collected personal information through the Services from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
This section describes how we collect, use, and share Personal Information of California residents in our capacity as a “business” under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, (“CPRA”) and their rights with respect to that Personal Information. For purposes of this section, the term “Personal Information” has the meaning given in the CPRA but does not include information exempted from the scope of the CPRA. In some cases, we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.
Your California privacy rights. California residents have the rights listed below under the CPRA with respect to their Personal Information. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.
Exercising your right to information/know, access, correction and deletion. You may submit requests to exercise your right to information/know, access, correction or deletion at https://metadata.io/data-request-form/, calling us at 415.231.2211, or via email to email@example.com.
Notice of right to opt-out of the “sale” or “sharing” of your Personal Information. Certain data sharing we engage in may be classified under California law as a “sale” or “sharing” of your Personal Information. You can request to opt-out out of this “sale” or “sharing” of your personal information here: https://metadata.io/data-request-form/ or via email at: firstname.lastname@example.org.
Verification of identity; authorized agents. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
We will need to verify your identity to process your information/know, access, correction and deletion requests and reserve the right to confirm your California residency. To verify your identity, we may require government identification, a declaration under penalty of perjury or other information.
Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent pursuant to California Probate Code Sections 4000-4465. If you have not provided your agent with such a power of attorney, you must provide your agent with written and signed permission to exercise your CPRA rights on your behalf, provide the information we request to verify your identity, and provide us with confirmation that you have given the authorized agent permission to submit the request.
Financial Incentives. We may offer financial incentives as permitted by the CPRA. These incentives may result in different prices, rates, levels, or quality of services. The terms and conditions of any such financial incentive shall be provided separately to you at the time of the offering.
|Statutory category / Personal information we collect in this category||Source of PI||Business / commercial purpose for collection||Categories of third parties to whom we “disclose” PI for a business purpose||Categories of third parties to whom we “sell” or “share” PI|
May be derived from:
Internet or other electronic network activity information
Professional or Employment Information
Annual Consumer Requests Reporting
|Requests to know||Requests to delete||Requests to opt-out of sale||Requests to correct|
|Number of requests received||1||4||3|
|Number of requests complied with in full||1||4||3|
|Number of requests complied with in part||0||0||0|
|Number of requests denied||0||0||0|
|Mean number of days to substantively respond to requests||30||30||30|
*Updated March 22, 2023
The information provided in this European Notice section applies only to individuals in the United Kingdom (“UK”), Switzerland, and the European Economic Area (“EEA”) (hereafter collectively referred to as “Europe”).
Our GDPR Representatives. For users in the EEA or UK, our representatives appointed under the EU GDPR and UK GDPR respectively are:
EU representative: VeraSafe Ireland Ltd.
https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +420 228 881 031.
UK representative: VeraSafe UK Ltd.
https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +420 228 881 031
We have set out below the legal bases we rely on in respect of the relevant purposes for which we use your personal information.
|Processing purpose||Categories of personal information involved||Legal basis|
Online activity data
Online activity data
|To comply with applicable law||Any data relevant to comply with applicable law||Compliance with Law|
|With your consent||Any data for which we are required to obtain consent by applicable law||Consent|
Retention. We retain personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for Compliance and protection purposes.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
Sensitive personal information. We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services, or otherwise to us.
Your rights. European data protection laws give you certain rights regarding your personal information. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:
You may submit these requests by email to email@example.com or our postal address provided in section 12. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator at: https://edpb.europa.eu/about-edpb/about-edpb/members_en.
Cross-border data transfer. We may share your personal information with third parties who are based outside Europe. In such circumstances, those parties’ processing of your personal information will involve a transfer your personal information outside of Europe.
We endeavour to ensure that people to whom we provide your personal information hold it subject to the standards required by European data protection legislation. So, whenever we transfer your personal information out of Europe, we try to ensure a similar degree of protection is afforded to it by making sure at least one of the following mechanisms is implemented:
You may contact us using the details under section 12 if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.