Generate Revenue,
Not Just Leads.
The First Demand Generation Platform for Pipeline.
Metadata not only gave me the platform to optimize my budget and target the right people, but an extended team that I could rely on.
I showed our results to a group of marketing leaders recently and was asked, are you using Terminus? I said, No, it’s Metadata – way better and more affordable.
We’re at the 2-month mark working with them and we’ve been able to run over 150 experiments to narrow in on what’s performing the best. This would have taken hours and hours of manual work.
experiments launched
Metadata operationalizes marketing data and deploys campaigns in a way that far exceeds the human capability. At G2 it showed a direct impact on pipeline creation.
decrease in CPL
With Metadata, we generated leads from our target accounts at a $41 CPL. For every $1 we spent in Metadata, we influenced $94 of pipeline based on lead conversions, not impressions.
Within weeks of using Metadata, we deployed 400+ campaigns, yielded 3X the demand and created net-new pipeline from our target accounts. The results were so impressive that we doubled our investment.
experiments launched
Find your best-fit audience and start generating demand
Identify & Target
It's hard to know which companies to target, which companies are the best fit for your product or services and how to build audiences so you can get in front both groups. Now you can take the guesswork out of your campaign targeting.
Learn MoreExperiment & Engage
Now more than ever, time and resources are the two biggest constraints for B2B marketers, so experimentation can sound like a pipe dream. The good news is it doesn’t have to be this way anymore.
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Acquire & Activate
Your responsibility shouldn’t end once you’ve handed a lead off to your Sales team. You need a platform that helps generate actionable leads for your sales reps so they can convert these leads to qualified pipeline and revenue.
Learn MoreLoved by marketers
Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and best in class solution for companies and teams of all sizes.
Improve your workflows within your tech stack
Metadata integrates with your CRM, marketing automation platform and third-party sales and marketing tools. This saves you serious time (and frustration) from having to build audiences in each ad platform, launch campaign experiments and enrich new leads.
Ready to get started?
Build a scalable demand engine.