The Marketing OS

Metadata automates campaigns

Metadata makes every marketing dollar work harder and gets you a seat at the revenue table.

The Marketing OS

Metadata eliminates wasted spend

Metadata makes every marketing dollar work harder and gets you a seat at the revenue table.

The Marketing OS

Make every Marketing dollar count

Metadata eliminates wasted spend, increases conversion, and optimizes campaigns to revenue.

$5M

in pipeline generated
We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work."
Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

$8M

in pipeline generated
“Metadata not only gave me the platform to optimize my budget and target the right people, but an extended team that I could rely on.”
Carlos Tobon
Head of Demand Generation, Eightfold.ai

$6M

in pipeline generated
“Without Metadata, we simply couldn’t execute the volume of campaigns and tests which in turn compound over time to make our MQL creation as efficient as it is today.”
Andrew Racine
Head of Global Demand Generation, Fivetran

B2B marketers are tasked with the impossible right now

Less budget. Smaller team. Too much low-value work. We get it, we’re B2B marketers too. You need to make the most of what you have and improve performance – at the same time.

You can't waste time doing low-value work anymore

From running paid campaigns to personalizing web experiences to optimizing everything to revenue – Metadata automates all of this.

Audience Targeting

Increase audience match rates and be confident you’re reaching the right people across paid channels.

  • Test multiple variables against each other
    Launch unique campaign experiments using variables like audiences, ads, and offers.
  • Experiment and learn rapidly
    Get real insight into what your audience actually wants and immediately apply new learnings.
  • Spend more on what performs the best
    Automatically reallocate your remaining budget and double down on the top-performing experiments.

Campaign Automation

Use one tool to run your paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads.

  • Spend less time launching campaigns
    Build your campaigns from the same screen in Metadata without logging into native ad channels.
  • Increase your team’s capacity
    Save your team from having to manually launch, manage, and optimize campaigns.
  • Stretch your marketing dollars further
    Set automated rules so you can get the most out of your budget and not worry about overspending.

Campaign Experimentation

Automate multivariate experimentation and scale your best performing campaigns.

  • Test multiple variables against each other
    Launch unique campaign experiments using variables like audiences, ads, and offers.
  • Experiment and learn rapidly
    Get real insight into what your audience actually wants and immediately apply new learnings.
  • Spend your budget on what performs the best
    Automatically reallocate your remaining budget and double down on the top-performing experiments.

Web Personalization

Deliver personalized experiences in real-time and increase conversion on your website.

  • Launch new changes in minutes, not weeks
    Quickly build and push new experiences to personalize copy, images, layouts, and CTAs.
  • Trigger unique experiences for every audience
    Deliver different types of experiences for new vs. returning visitors, different industries, or specific personas.
  • Learn what drives more engagement and conversion
    Let Metadata uncover which on-page elements perform the best so you can deliver more relevant experiences.

Lead Enrichment

Enrich every converted lead from your paid campaigns with up to 20 verified business attributes.

  • Increase form conversion rates
    Whether you’re using landing pages or native forms – require fewer form fields without sacrificing lead quality.
  • Match personal emails to business profiles
    Let prospects use personal addresses and enrich every converted lead with their business profile.
  • Get quality leads from native lead gen forms
    Make it easier on your prospects and let them fill out pre-filled native forms in as few clicks as possible.

Revenue Optimization

Automatically optimize your campaigns using opportunity data from your CRM, not ad channels.

  • Measure what matters most to you
    Get more flexibility and select which key performance indicators you (and your boss) are interested in.
  • Be ruthlessly efficient with your spend
    Reallocate your budget across channels based on what’s driving pipeline and revenue – automatically.
  • Get real-time reporting without spreadsheets
    Automate campaign reporting across all of your paid channels using a single tool.

Get back to doing the work that matters most

Metadata frees B2B marketers from low-value work so you can spend more time on the big things like strategy, creativity, and driving revenue.

Before Metadata

After Metadata

You need more efficiencies, not more tools

Your campaigns are automatically optimized using actual CRM data and the right KPIs from your tech stack. Give your marketing team more time back so they don’t feel like mindless operators of apps.

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