Metadata eliminates wasted spend
Metadata makes every marketing dollar work harder and gets you a seat at the revenue table.
B2B marketers are tasked with the impossible right now
Less budget. Smaller team. Too much low-value work. We get it, we’re B2B marketers too. You need to make the most of what you have and improve performance – at the same time.
You can't waste time doing low-value work anymore
From building audiences to running campaign experiments to optimizing everything to revenue – Metadata automates all of this.
Audience Targeting
Increase audience match rates and be confident you’re reaching the right people across paid channels.
- Test multiple variables against each other
Launch unique campaign experiments using variables like audiences, ads, and offers. - Experiment and learn rapidly
Get real insight into what your audience actually wants and immediately apply new learnings. - Spend more on what performs the best
Automatically reallocate your remaining budget and double down on the top-performing experiments.
Campaign Automation
Use one tool to run your paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads.
- Spend less time launching campaigns
Build your campaigns from the same screen in Metadata without logging into native ad channels. - Increase your team’s capacity
Save your team from having to manually launch, manage, and optimize campaigns. - Stretch your marketing dollars further
Set automated rules so you can get the most out of your budget and not worry about overspending.
Campaign Experimentation
Automate multivariate experimentation and scale your best performing campaigns.
- Test multiple variables against each other
Launch unique campaign experiments using variables like audiences, ads, and offers. - Experiment and learn rapidly
Get real insight into what your audience actually wants and immediately apply new learnings. - Spend your budget on what performs the best
Automatically reallocate your remaining budget and double down on the top-performing experiments.
Web Personalization
Deliver personalized experiences in real-time and increase conversion on your website.
- Launch new changes in minutes, not weeks
Quickly build and push new experiences to personalize copy, images, layouts, and CTAs. - Trigger unique experiences for every audience
Deliver different types of experiences for new vs. returning visitors, different industries, or specific personas. - Learn what drives more engagement and conversion
Let Metadata uncover which on-page elements perform the best so you can deliver more relevant experiences.
Lead Enrichment
Enrich every converted lead from your paid campaigns with up to 20 verified business attributes.
- Increase form conversion rates
Whether you’re using landing pages or native forms – require fewer form fields without sacrificing lead quality. - Match personal emails to business profiles
Let prospects use personal addresses and enrich every converted lead with their business profile. - Get quality leads from native lead gen forms
Make it easier on your prospects and let them fill out pre-filled native forms in as few clicks as possible.
Revenue Optimization
Automatically optimize your campaigns using opportunity data from your CRM, not ad channels.
- Measure what matters most to you
Get more flexibility and select which key performance indicators you (and your boss) are interested in. - Be ruthlessly efficient with your spend
Reallocate your budget across channels based on what’s driving pipeline and revenue – automatically. - Get real-time reporting without spreadsheets
Automate campaign reporting across all of your paid channels using a single tool.
Get back to doing the work that matters most
Metadata frees B2B marketers from low-value work so you can spend more time on the big things like strategy, creativity, and driving revenue.
Before Metadata
- Wasting time and resources doing low-value work
- Finding excuses to avoid running marketing experiments
- Building new campaigns and rebuilding them in every channel
- Wondering what’s actually working and where to spend your budget
- Having people and agencies manually optimize your campaigns
After Metadata
- Focusing on high-value work they could never find time for
- Experimenting at scale and doubling down on what’s working
- Launching and running your paid campaigns from one platform
- Reallocating your paid media budget on the fly and stretching it further
- Optimizing your campaigns to pipeline and revenue, automatically
Efficient growth without the bloated tech stack
Your campaigns are automatically optimized using actual CRM data and the right KPIs from your tech stack. Give your marketing team more time back so they don’t feel like mindless operators of apps.
