metadata.io metadata.io

MEET THE

NO-BS
MARKETING OS

B2B marketers use Metadata to automate low-value work and drive better performance. At the same time.

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WHY MARKETING OS?

$5M

in pipeline generated
We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work."
READ THE CASE STUDY
Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

$8M

in pipeline generated
“Metadata not only gave me the platform to optimize my budget and target the right people, but an extended team that I could rely on.”
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Carlos Tobon
Head of Demand Generation, Eightfold.ai

$6M

in pipeline generated
“Without Metadata, we simply couldn’t execute the volume of campaigns and tests which in turn compound over time to make our MQL creation as efficient as it is today.”
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Andrew Racine
Head of Global Demand Generation, Fivetran

B2B marketers are drowning in manual work

Exporting from multiple data sources and using spreadsheets for everything from audience building to reporting. Recreating the same campaigns over and over again. Doing a ton of repetitive work by hand and feeling like a mindless operator of apps. Enough is enough. This isn’t why we became B2B marketers.
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Punching above our weight class

Misunderstood by analysts. Loved by our customers. We’re building the first operating system for B2B marketing. And it’s creating some serious momentum for a company our size.

See for yourself
G2 - Fall 2022 - Leader
G2 - Fall 2022 - Momentum Leader
G2 - Fall 2022 - Best Results
G2 - Fall 2022 - Users Most Likely to Recommend
G2 - Fall 2022 - Best Est. ROI
G2 - Fall 2022 - Best Support

Our customers can’t imagine life without Metadata, either

Without Metadata

  • Too much time spent on technical, mundane, and repetitive work
  • Wasted ad spend on low-performing campaigns
  • Campaigns are manually optimized based on conversion and cost-per-lead
  • Low audience match rates across paid channels
  • Not enough people or time to run experiments consistently

With Metadata

  • More time for high-value work like strategy, creativity, and driving revenue
  • Ad spend is reallocated to the highest-performing campaigns
  • Campaigns are automatically optimized based on pipeline and revenue
  • Increased audience match rates by 2.5x across paid channels
  • Executes campaign experiments at a humanly impossible level

Your tech stack should work for you

Not the other way around. Metadata integrates with your marketing automation platform, Salesforce and other tools in your stack. This saves you serious time and frustration from having to use a bunch of spreadsheets with 17 tabs to launch your campaigns.

SEE OUR INTEGRATIONS
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What we've been up to lately

metadata acquires reactful
We’re Personalizing the Buyer Journey As We Continue Building the Marketing OS
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2022 Paid Social Benchmark Report Blog Post Social Card
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
READ MORE

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Automate your paid campaigns and drive more revenue

Metadata eliminates manual and repetitive work for B2B marketers so you can focus on strategy and creativity.
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TAKE PRODUCT TOUR
"We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata - we're smarter as a demand gen team than we've ever been."

Megan Boone,

Senior Director of Revenue Marketing, ThoughtSpot