Run campaigns optimized for pipeline and revenue

The new way for B2B marketers
to experiment at scale

Loved by startups, trusted by enterprises

Find your best-fit audience and accelerate demand

Identify & Target

It's hard to know which companies to target, which companies are the best fit for your product or services and how to build audiences so you can get in front both groups.

And your targeting is only as good as the data you have.

Take the guesswork out of your campaign targeting.

Experiment & Engage

Now more than ever, time and resources are the two biggest constraints for B2B marketers, so experimentation can sound like a pipe dream.

Campaign experiments require budget and multiple variations of ad creative, not to mention how long it takes to manually configure each experiment in multiple ad platforms.

The good news is it doesn’t have to be this way anymore.

Acquire & Activate

Focusing on leads instead of revenue drives the wrong marketing tactics and incentivizes wrong behaviors.

Your responsibility shouldn’t end once you’ve handed a lead off to your Sales team.

You need a platform that helps generate actionable leads for your sales reps so they can convert these leads to qualified pipeline and revenue.

Loved by marketers

Built to solve the common pains of B2B marketers. We’re committed to building an industry leading and best in class solution for companies and teams of all sizes.

A better way to generate qualified pipeline and revenue

Without Metadata

Low B2B audience match rates across ad platforms

Manual workflow to launch campaign experiments

Reliant on third-party tools to enrich your new leads

Time required to monitor and optimize your campaigns

Limited visibility into what drives pipeline and revenue

With Metadata

LinkedIn quality targeting across ad platforms

Launch hundreds of campaign experiments in minutes

Automated lead enrichment using MetaMatch

AI-optimized campaigns based on goals and objectives

Reporting is focused on real business outcomes

Get Started

Improve your workflows within your existing tech stack

Metadata integrates with your CRM, marketing automation platform and third-party sales and marketing tools. This saves you serious time (and frustration) from having to build audiences in each ad platform, launch campaign experiments and enrich new leads.