Turn Campaigns into Experiments & Ad Spend to Pipeline

Social media platforms and agencies push for higher spending. With Metadata, every dollar invested transforms into tangible pipeline results.

G2 High Performer - Enterprise Winter 2024
G2 Leader - Mid-Market Winter 2024
G2 Most Implementable - Small Business Winter 2024

Helping demand gen marketers work more efficiently

Proven Results That Speak Volumes

Ad spent in the last 12 months

$

-

and counting...

experiment count

123K

total triggered amount

$748M

IMPRESSIONS

2.19B

LEADS

477K

DOLLARS SPENT

$103M

TOTAL INFLUENCED AMOUNT

$7.8B

TOTAL TRIGGERED WON REVENUE

84M

ROI

$7.25
CHANNELS
Green square icon with a white letter 'G' centered, representing Google
Green square icon with a white letter LinkedIn icon centered
Green square icon with a white Instagram logo
Green square icon with a white letter 'F' centered, representing Facebook
AND MORE...
CHANNELS:
AND MORE...

Supercharge Your Marketing Toolkits

Hack Your Budget for Maximum ROI

Ditch the native channel guesswork. Metadata’s intelligent optimization turns every ad dollar into measurable results, supercharging your campaign performance.

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Laser-Focus Your Targeting Across Platforms

Hit your mark every time. Metadata’s precision targeting finds your ideal audience across channels and dynamically adjusts messages for peak engagement.

Targets representing LinkedIn, Google, Facebook, and Instagram, each hit by an arrow, symbolizing precision in social media ad targeting.

Fuel ABM Campaigns with Data-Driven Insights

Arm your sales team with intelligence. Our deep funnel reporting empowers targeted ABM strategies, skyrocketing your campaign success rates.

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Smart Features Designed for Modern Marketing

Revenue Optimization

Be ruthlessly efficient and stop wasting money on underperforming campaigns. Let Metadata automatically reallocate your budget based on what drives pipeline and revenue.

  1. Customize your metrics, outcomes, and attribution
  2. Let AI optimize your campaigns using your CRM data
  3. Get as much as you can out of your existing budget

Audience Targeting

Match business profiles to personal emails so you can reach your best-fit audiences across Facebook, Google Ads, LinkedIn.

  1. Get more flexibility to build the best possible audiences
  2. Activate first-party, third-party, and intent data in your paid campaigns
  3. Find your actual buyers and target accounts across channels
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Audience selection interface including Facebook, LinkedIn, Google, and metadata choices like Firmographic and Technographic.
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Dashboard showing ad experiments for Google Ads, Facebook, and LinkedIn, with a total of 81 experiments running and daily budgets listed.

Campaign Automation

Use the same tool to launch all of your paid campaigns. Save serious time and forget about having to manually build (and rebuild) new campaigns in each ad channel.

  1. Select all of your campaign assets from a single library
  2. Push your campaigns directly to each channel
  3. Focus more on strategy, creativity, and driving revenue

Campaign Experimentation

Experiment, except at scale. Launch thousands of campaign experiments so you can get clarity on what works, what doesn’t, and why.

  1. Test new audiences, messaging, creative, and content offers
  2. Uncover insights without having to do the analysis
  3. Apply new learnings to your campaigns immediately
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Why Metadata.io is Your Competitive Edge

Navigate Ad Tech Trends with Confidence

Never miss a beat in the fast-paced ad world. Our seasoned experts keep you informed of industry shifts, ensuring your campaigns always pack a punch.

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Streamline Your Marketing Chaos into Strategic Action

Say goodbye to scattered efforts. Metadata unifies your ad data, aligns your team, and transforms marketing mayhem into a lean, mean, revenue-generating machine.

Tangled lines labeled 'Ad Data,' 'Marketing,' and 'Team' lead to a structured orange square, symbolizing organization from chaos

Real Success Stories from Industry Leaders

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How Writer Reduced CPMQL by 86% with Metadata Optimizer

How Fingerprint Found Real Ad Impact And Data Clarity With Spotlight

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How Nitrogen Wealth Triggered 14x Return on Google Search