Double down on what works
Automate experimentation and get to revenue faster – without the manual and repetitive work.
Helping B2B marketers experiment at scale
The short answer, backed by research, is most B2B marketers aren’t. Because without time or resources it can be intimidating and really complicated. Metadata removes obstacles to experimentation so you’re confident about doubling down on what’s working – and forgetting about the rest.
Ryan Nichols
Let your team work smarter, not harder
Automate experimentation
Improve campaign strategy
Create real feedback loops
Always-on experimentation
Move from gut feeling to data-driven. Launch thousands of campaign experiments so your team can quickly figure out what works, what doesn’t, and why.
Set up tests with multiple variables
Create experiments to test audiences, messaging, creative, and content across paid channels.
Push experiments to your ad channels
With one click, push directly to Facebook, LinkedIn, and Google Ads – without leaving Metadata.
Scale your top performing ads
Metadata does the hard work for you, analyzing every experiment and figuring out what works best.
Legit results do the marketing for us
ThoughtSpot’s lean marketing team saved 800-1,200 hours of manual work by automating campaign experimentation with Metadata.
