marketing os
Web Personalization

Don't let your traffic go to waste

Automate web personalization in real-time. Drive more conversions so you can turn your existing traffic into revenue.

Automate web personalization and drive more revenue

Personalization sounds scary

And doing it at scale sounds like a nightmare. B2B marketers think they need tons of time, money, and creative, with more people and expertise to make it all happen. Then worry about whether they’re focusing on the right on-page elements or making an awkward personalization mistake.

But it just got a whole lot easier with Metadata

Metadata helps B2B marketers automate web personalization so you don’t have to ask your engineering team for help. Whether it’s new or returning traffic, different industries, or specific personas, personalize every website visit and start driving more revenue.

  • Set up personalization triggers

    Use behavioral or firmographic criteria to identify which audiences to create personalized experiences for.

  • Create experiences for each audience

    Whether it’s headlines, messaging, or social proof, you pick the exact on-page elements you want to personalize.

  • See what drives the best performance

    Get insight into which experiences increase engagement and conversion, without having to do any analysis.

Web personalization without all the manual and repetitive work

Implement changes in minutes, not weeks

Test copy, images, layouts, CTAs, and more without asking your engineering team for help. Make site updates on your own.

Match visitor intent to web content in real-time

Personalize experiences for every visitor to your website. Meet your prospects where they are in their buying journey.

Keep traffic more engaged on your website

Understand which on-page elements drive more engagement and conversion. Zero-in on what improves performance.
Personalized web experiences = more conversions
SageIntacct needed more conversions but didn’t know where (and how) to get started. That’s where we came in. In their first 90 days, they set a record number of qualified opportunities. Talk about a happy Sales team.


Increase in comparison views


Increase in trial signups


Increase in demo requests

Convert traffic to revenue

Automate web personalization - without doing manual work or needing a big team.

Every question you're probably thinking

Where can I learn more about the recent acquisition?

We published a press release and a blog by our Founder, Gil Allouche.

Can I buy Metadata's web personalization as a standalone product?

Yes, you can. Just start a chat with us.

I’m a Metadata customer, how can I learn more about Reactful?

Ask your Account Manager for more information to get started.

Will Reactful be added to the Metadata platform?

Yes, our product and engineering team is working on adding Reactful to the Metadata platform. Right now there will be a secondary login.

What platforms does this feature integrate with?

Currently, web personalization integrates with Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce, Marketo, Pardot, Google Analytics, Clicktale, Metadata, and Mixpanel.

What does adding this to my tech stack look like? Do I need dev support?

Adding this to your tech stack is pretty painless. We set you up with a customer success rep and managed services to get started.

What’s an example of how Metadata and Reactful can be used together?

Out of the box, customers can use the data from Metadata to build personalized experiences. Check out our latest webinar to see both in action.

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews