marketing os
Audience targeting

LinkedIn-level targeting on every channel

Use first and third-party data so you can target the right people – without wasting money.

Targeting shouldn’t be a black box

Getting in front of the right accounts and contacts on paid channels is really hard for B2B marketers. Every paid channel has its own (and different) targeting criteria. And they make more money when you spend more. The whole model is broken.

Say hello to MetaMatch

MetaMatch is our patented personal-to-corporate identity graph, allowing you to build more accurate audiences on Facebook, Google Ads, Instagram, and LinkedIn.

We match based on email addresses, not cookies or IP addresses. Match personal emails to business profiles using our proprietary database of 800 million B2B profiles.

How MetaMatch works

Whether you want to use first-party data from Salesforce, intent data like 6sense, G2, and Qualified, or use demographic, firmographic, and technographic data, it’s all possible with MetaMatch.

Pick how to build your audiences

Move beyond native targeting in each channel. Get more flexibility and build better audiences.

  • Create audiences using 10+ different data sources
  • Activate intent data without the manual and repetitive work
  • Use dynamic targeting to target late-stage accounts and contacts
Preview your audiences first

See which profiles meet your criteria before launching new campaigns and wasting money.

  • Review and refine your criteria to target the right buyers
  • Experiment with different audiences so you can find what works
  • Add exclusion criteria using job titles and seniority levels
Add audiences to your campaigns

Forget about exporting anything. MetaMatch pushes audiences to your paid channels.

  • Review all matched audiences directly in Metadata
  • Check the status of each audience before launching new campaigns
  • Update audiences in seconds based on your campaign goals

Turn Facebook into a legit B2B channel

We know what you’re thinking. My buyers aren’t on Facebook. I’ve tried Facebook before, and it didn’t work. Every customer has said the same thing too. Until they use MetaMatch.

With MetaMatch – you’re no longer limited to Facebook’s native (and limited) B2B targeting. You can build audiences using first and third-party data, including intent data from 6sense, G2, and Qualified.

The results speak for themselves too

Automation Anywhere ran Facebook Ads using MetaMatch and increased their average deal size by 36% with an MQL rate of 90%+.

"When people think of B2B paid social, LinkedIn is the first platform that comes to mind. But what if you could create LinkedIn-level audiences and run campaigns that generate pipeline just as efficiently on Facebook? It's perfectly possible with Metadata."
Julian Foster
Head of Global Paid Social


Experiments launched


Opportunities generated


Lead-to-MQL rate


Lower cost-per-opportunity


Increase in average deal size

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews