LinkedIn-level targeting on every channel
Use first and third-party data so you can target the right people – without wasting money.
Targeting shouldn’t be a black box
Getting in front of the right accounts and contacts on paid channels is really hard for B2B marketers. Every paid channel has its own (and different) targeting criteria. And they make more money when you spend more. The whole model is broken.
Say hello to MetaMatch
MetaMatch is our patented personal-to-corporate identity graph, allowing you to build more accurate audiences on Facebook, Google Ads, Instagram, and LinkedIn.
We match based on email addresses, not cookies or IP addresses. Match personal emails to business profiles using our proprietary database of 800 million B2B profiles.
How MetaMatch works
Whether you want to use first-party data from Salesforce, intent data like 6sense, G2, and Qualified, or use demographic, firmographic, and technographic data, it’s all possible with MetaMatch.
Move beyond native targeting in each channel. Get more flexibility and build better audiences.
- Create audiences using 10+ different data sources
- Activate intent data without the manual and repetitive work
- Use dynamic targeting to target late-stage accounts and contacts
See which profiles meet your criteria before launching new campaigns and wasting money.
- Review and refine your criteria to target the right buyers
- Experiment with different audiences so you can find what works
- Add exclusion criteria using job titles and seniority levels
Forget about exporting anything. MetaMatch pushes audiences to your paid channels.
- Review all matched audiences directly in Metadata
- Check the status of each audience before launching new campaigns
- Update audiences in seconds based on your campaign goals
Turn Facebook into a legit B2B channel
We know what you’re thinking. My buyers aren’t on Facebook. I’ve tried Facebook before, and it didn’t work. Every customer has said the same thing too. Until they use MetaMatch.
With MetaMatch – you’re no longer limited to Facebook’s native (and limited) B2B targeting. You can build audiences using first and third-party data, including intent data from 6sense, G2, and Qualified.
The results speak for themselves too
Automation Anywhere ran Facebook Ads using MetaMatch and increased their average deal size by 36% with an MQL rate of 90%+.
