Getting in front of the right accounts and contacts on paid channels is really hard for B2B marketers. Every paid channel has its own (and different) targeting criteria. And they make more money when you spend more. The whole model is broken.
MetaMatch is our patented personal-to-corporate identity graph, allowing you to build more accurate audiences on Facebook and LinkedIn.
We match based on email addresses, not cookies or IP addresses. So you can match personal emails to business profiles using our proprietary database of 1.5 billion B2B profiles.
Move beyond native targeting in each channel. Get more flexibility and build better audiences.
See which profiles meet your criteria before launching new campaigns and wasting money.
Forget about exporting anything. MetaMatch pushes audiences to your paid channels.
We know what you’re thinking. My buyers aren’t on Facebook. I’ve tried Facebook before, and it didn’t work. Every customer has said the same thing too. Until they use MetaMatch.
With MetaMatch – you’re no longer limited to Facebook’s native (and limited) B2B targeting. You can build audiences using first and third-party data, including intent data from 6sense, G2, and Qualified. Metadata customers typically see match rates between 15-45% on Facebook.
Automation Anywhere ran Facebook Ads using MetaMatch and increased their average deal size by 36% with an MQL rate of 90%+.
While you can use both MetaMatch and native targeting in Metadata, there are a few differences between the two:
Here are a couple of ways our customers use MetaMatch:
ICP audiences: Directly from your ICP results on the 'Profile' page you can send the results to 'Custom Audience' to build a list of companies and contacts that are an exact match.
Target Company audiences: If you have a list of companies that are on your sales team's list of targets, you can input those company names into the 'Company Name' field and input the Contacts criteria related to the decision makers at those companies.
Customized audiences: If you have a specific campaign that you want to experiment on a specific audience, you can build the criteria to your liking.