Repetitive campaign setup
You're logging into 5+ ad platforms every day, rebuilding the same audiences, uploading the same creatives, and adjusting bids one campaign at a time. Hours of execution work that could be automated.
For Demand Gen Marketers
Metadata for Demand Gen Marketers
Work smarter, not harder
You're juggling campaigns across LinkedIn, Google, and Meta, manually optimizing bids, building audiences one platform at a time, and pulling reports into spreadsheets. Metadata automates the execution so you can focus on strategy that drives pipeline.
The daily grind of demand gen without Metadata
Budget cuts limiting capacity
Marketing budgets are tighter than ever, but the expectation to deliver pipeline hasn't changed. You need to run more experiments with less spend, and prove every dollar is working.
Manual optimization across platforms
You're manually checking which audiences, creatives, and channels are performing, then making changes one platform at a time. By the time you optimize, the data is already stale.
What changes with Metadata
Time Savings
94%
94% less campaign management time. Launch across 8 channels from one workflow instead of logging into each platform individually. Zoom reduced campaign setup time by 94% after onboarding.
Budget Control
$1
Set budgets at the experiment level, not just the campaign level. Budget auto-allocates to top-performing experiments so you stop wasting spend on underperformers, without manual intervention.
Audience Flexibility
22+
Layer firmographic, technographic, and intent signals from 22+ data sources in a single audience builder. Sync audiences to every channel in one click, no more uploading CSVs to three different platforms.
Customer Story: Webex Events
60% pipeline increase with 73% less budget in 3 months
Webex Events used Metadata to automate campaign experimentation across channels. By letting the platform optimize budget allocation in real time, they drove 60% more pipeline while spending 73% less, in just 3 months.
60%
Pipeline increase
73%
Less budget spent
3 mo
Time to results
“I can't imagine ever running paid campaigns natively again. It'd be like going back to dial-up internet.”
Andrew HarderSenior Paid Media Manager
Frequently Asked Questions
How does Metadata save demand gen marketers time?
Metadata automates campaign setup, audience targeting, bid optimization, and cross-channel reporting. Zoom reported 94% faster campaign setup after switching to Metadata. Instead of logging into 5+ ad platforms, you manage everything from one workflow.
What audience data sources does Metadata support?
Metadata integrates with 22+ audience data sources including firmographic, technographic, intent (Bombora, G2), CRM (Salesforce, HubSpot), and native platform data from LinkedIn, Facebook, and Google. You can layer multiple signals in a single audience builder.
Can I control budgets at the experiment level?
Yes. Metadata lets you set budgets at the experiment level, not just the campaign level. Budget automatically reallocates to top-performing experiments, so you stop wasting spend on underperformers without manual intervention.
How is Metadata different from running campaigns natively?
Running campaigns natively means managing audiences, bids, creatives, and reporting across 5-8 separate platforms. Metadata consolidates all of this into one platform with AI-powered optimization. As one customer put it: going back to native campaigns would be like going back to dial-up internet.