Insights deanonymizes your website traffic, maps it to LinkedIn engagement and CRM activity, and surfaces the accounts that are actively in-market — so you can act on real buying signals, not guesswork.
The accounts most likely to buy, are visiting your site, seeing your LinkedIn ads, and getting touched by your outbound motion — all without ever filling out a form.
And because nothing is connected, your demand gen team is flying blind. You’re spending budget retargeting the wrong accounts, passing leads to sales with no context, and writing off brand awareness as unmeasurable.
Insights fixes that. It stitches together your website data, ad engagement, and CRM activity into one account-level view — so every team knows exactly who to prioritize, when, and why.
See every touchpoint — website visits, ad impressions, CRM activity — combined into a single timeline for each target account.
Deanonymize your site traffic and instantly match visitors to companies in your ICP. Know who showed up and what they looked at.
Automatically enroll accounts into paid media campaigns based on real-time engagement signals — no manual list building required.
Tie brand awareness and retargeting spend directly to Pipeline and closed revenue. Finally answer: what actually worked?
Define your ICP, set engagement thresholds, and let Insights automatically build and refresh the account lists that feed your campaigns. Spend your time on strategy, not spreadsheets.
Give your sales team a chronological view of every account they're about to call — what pages they visited, which ads they saw, where they are in the CRM. One view, no tab-switching.
Stop calling awareness 'unmeasurable.' Insights shows you which accounts engaged with your brand content before entering Pipeline — so you can make the case for every dollar spent.
Surface the accounts showing buying signals right now — site visits, ad engagement spikes, intent page hits — and send them directly to your outbound sequences. Outreach that actually lands.
“With Spotlight data compiling key engagement metrics in a centralized and easy-to-filter report, we can continuously optimize and refine our content and campaign strategies based on the types of prospects who are most engaged.”
“With Spotlight, it allows us to create audiences on groups of accounts that we can target with different levels of engagement, which in turn opens up all the Sales playbooks we’re considering.”
“Spotlight’s ability to present data that identifies non-engaged accounts has helped us create effective follow-up strategies and improve our targeting efforts with sales-led outbound.”
“Spotlight takes the guesswork out of third-party intent data, providing clear direction on which accounts to prioritize, thus streamlining our engagement with sales-ready leads.”
Dynamically enroll high-intent companies into paid campaigns the moment they hit your engagement thresholds — no manual work required.
Every call, every email — backed by a real timeline of what that account has seen and done. Sales and marketing, finally in sync.
From first ad impression to closed deal — Insights connects the dots so you can show exactly what drove Pipeline.
