Visitor identification
Deanonymize site traffic and instantly match visitors to companies in your ICP. Know who showed up and what they looked at.
Insights · Spotlight
See exactly which accounts are ready to buy.
Insights deanonymizes your website traffic, maps it to LinkedIn engagement and CRM activity, and surfaces the accounts that are actively in-market — so your team acts on real buying signals instead of guesswork.
The blind spot
Most of your best pipeline is invisible right now.
The accounts most likely to buy are visiting your site, seeing your ads, and getting touched by outbound — all without ever filling out a form. Because nothing is connected, you retarget the wrong accounts, hand sales leads with no context, and write off brand as unmeasurable. Insights stitches your website data, ad engagement, and CRM activity into one account-level view.
What you get
Turn anonymous activity into pipeline.
Dynamic audience enrollment
Automatically enroll accounts into paid campaigns based on real-time engagement signals — no manual list building.
Revenue attribution
Tie brand and retargeting spend directly to pipeline and closed revenue. Finally answer what actually worked.
Account journey
Know which accounts are warming up — before they raise their hand.
Insights maps every account interaction across your paid channels, website, and CRM into a chronological journey. When an account spikes in engagement, you'll know — and so will Sales.
Visitor identification
Turn anonymous site traffic into a pipeline list.
A visitor hits your pricing page three times this week. Without Insights, they disappear. With Insights, you know exactly which company they're from, how engaged that account is across your other channels, and what segment they belong to — all in real time.
Dynamic audience enrollment
Automatically put your hottest accounts in front of your ads.
Stop managing retargeting audiences by hand. Insights lets you define engagement rules — website visits, LinkedIn impressions, CRM stage — and automatically syncs matched accounts into Metadata campaigns across Meta, LinkedIn, Google, and more.
Revenue attribution
Prove that brand spend actually moves pipeline.
Your CFO wants to know if awareness campaigns are worth it. With Insights, you can show exactly which accounts were touched by top-of-funnel activity before they converted — and tie that all the way to revenue in Salesforce or HubSpot.
What teams use it for
One view, every go-to-market motion.
ABM at scale
Define your ICP, set engagement thresholds, and let Insights build and refresh the account lists that feed your campaigns — time on strategy, not spreadsheets.
Sales & marketing alignment
Give sales a chronological view of every account before they call — pages visited, ads seen, CRM stage. One view, no tab-switching.
ROI of brand awareness
Show which accounts engaged with top-of-funnel content before they converted — and tie it all the way to revenue in Salesforce or HubSpot.
Outbound fuel for SDRs
Surface accounts showing buying signals right now — site visits, ad spikes, intent hits — and send them straight to outbound sequences.
“The biggest value is giving good account-level reporting and making it instantly consumable by salespeople. The aggregation of information in chronological order makes it irreplaceable — once you understand an account's full journey, it becomes indispensable.”
Tagg BoziedSenior Manager, Paid Social, Docebo
Stop leaving your best accounts invisible.
See how Insights turns anonymous activity into pipeline your whole team can act on.