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Demand Generation
Use these frameworks, tactics and ideas for your next campaign.
Campaign Experimentation
Build an experimentation culture so you can figure out what works (and double down on it).
Paid Social
Get the full rundown on what we’ve seen work well on Facebook and LinkedIn.
Account-Based Marketing
Forget about “ABM platforms” and steal these ideas to land your target accounts.
Inside Metadata
Learn about how we view marketing and why we do things differently.
Metadata News
Read up on the latest news, product updates and a few occasional humble brags.

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Dave Gerhardt smiling next to "FROM MARKETER TO MARKETING LEADER" text, with the Demand logo on a dark background

From Marketer to Marketing Leader

A promotional image featuring the text "CONTENT-LED GROWTH" and Devin Reed smiling headshot, with the Demand logo at the top.
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
"Demand Gen Machine" podcast cover featuring Kaylee Edmondson and Mark Huber with a dark green background and bold aqua text
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Silvio Perez smiling next to "PAID MEDIA STRATEGY" text, with the Demand logo on a dark background.
Building a Paid Media Strategy In a Down Economy
Shiv Narayanan smiling next to "BUILDING DEMAND GEN ENGINES" text, with the Demand logo on a dark background
Using Data to Build a Demand Generation Engine

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Demand Gen U

Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus teach you what they’re doing to drive results.

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B2B Category Creators with Gil Allouche

Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

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The best of the best

1
How to Adjust Your Marketing Message in a Recession
Adjusting Your Messaging in a Down Economy
2
Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers
A hamster in the center of a turquoise background, encircled by platform logos LinkedIn, Facebook, and Google with a speech bubble "#@$"
3
How to Build a Paid Media Strategy in a Down Economy
A zigzag teal arrow ending with an orange upward arrow beside Benjamin Franklin wearing stylish sunglasses
4
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
2022 Paid Social Benchmark Report Blog Post Social Card
5
Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
A contrast image showing a hamster wheel labeled "FROM THIS" with CPL, CPM, CPC, and MQL, transitioning to a race car labeled "TO THIS" 
6
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
7
6 Reasons Why You Shouldn’t Buy Metadata
7 Reasons Why You Shouldn't Buy Metadata - Blog Post
8
Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan

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data-driven ad targeting with ai
How to Implement Data-Driven Ad Targeting with AI
paid media marketing automation
How to Implement Paid Media Marketing Automation
account based marketing orchestration
How Does Account-Based Marketing Orchestration Work?
account based marketing vs inbound marketing
Account-Based vs. Inbound Marketing: Which Is Better For You?
scaling paid media campaigns
How to Effectively Scale Paid Media Campaigns Without Overspending
b2b retargeting strategies
The Best B2B Retargeting Strategies for Conversions

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