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Demand Generation
Use these frameworks, tactics and ideas for your next campaign.
Campaign Experimentation
Build an experimentation culture so you can figure out what works (and double down on it).
Paid Social
Get the full rundown on what we’ve seen work well on Facebook and LinkedIn.
Account-Based Marketing
Forget about “ABM platforms” and steal these ideas to land your target accounts.
Inside Metadata
Learn about how we view marketing and why we do things differently.
Metadata News
Read up on the latest news, product updates and a few occasional humble brags.

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From Marketer to Marketing Leader

Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Building a Paid Media Strategy In a Down Economy
Using Data to Build a Demand Generation Engine

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Demand Gen U

Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus teach you what they’re doing to drive results.

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B2B Category Creators with Gil Allouche

Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

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The best of the best

1
How to Adjust Your Marketing Message in a Recession
Adjusting Your Messaging in a Down Economy
2
Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers
3
How to Build a Paid Media Strategy in a Down Economy
4
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
2022 Paid Social Benchmark Report Blog Post Social Card
5
Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
6
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
7
6 Reasons Why You Shouldn’t Buy Metadata
7 Reasons Why You Shouldn't Buy Metadata - Blog Post
8
Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan

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linkedin ads mastery
The B2B Marketer’s Handbook to LinkedIn Ads
how to scale fb ads with metadata
Scaling Facebook Ads: 5 Techniques for B2B Success
account based marketing strategy
Creating a Strategy That Revolves Around Customer Value: A Comprehensive Guide
Better Bids, Better Results: Say Hello to the Metadata Bid Agent
b2b facebook ads - how to create effective campaigns
Mastering B2B Facebook Ads: Strategies for Success in Digital Marketing
ABX marketing vs ABM marketing - arrow on target
ABX vs ABM: Unraveling the Future of Account-Based Strategies

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