Actionable content to help you drive revenue

Generic filters
Exact matches only
Search in excerpt
Filter by Categories
Demand Generation
Use these frameworks, tactics and ideas for your next campaign.
Campaign Experimentation
Build an experimentation culture so you can figure out what works (and double down on it).
Paid Social
Get the full rundown on what we’ve seen work well on Facebook and LinkedIn.
Account-Based Marketing
Forget about “ABM platforms” and steal these ideas to land your target accounts.
Inside Metadata
Learn about how we view marketing and why we do things differently.
Metadata News
Read up on the latest news, product updates and a few occasional humble brags.

From Marketer to Marketing Leader

Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Building a Paid Media Strategy In a Down Economy
Using Data to Build a Demand Generation Engine
Demand Gen U

Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus teach you what they’re doing to drive results.

B2B Category Creators with Gil Allouche

Gil Allouche, CEO of, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

The best of the best

How to Adjust Your Marketing Message in a Recession
Adjusting Your Messaging in a Down Economy
Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers
How to Build a Paid Media Strategy in a Down Economy
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
2022 Paid Social Benchmark Report Blog Post Social Card
Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
6 Reasons Why You Shouldn’t Buy Metadata
7 Reasons Why You Shouldn't Buy Metadata - Blog Post
Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency
My Journey from Political Consultant to Marketing Services Director at Metadata
Why We Killed Customer Success at Metadata
How Metadata Fundamentally Changed My Approach to B2B Marketing
Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
Hey Marketers, It Might Be Time to Slow Down. Here’s Why (and How)

Get emails from us

Legit content. No pitch slapping. With a little of entertainment.

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews