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Demand Generation
Use these frameworks, tactics and ideas for your next campaign.
Campaign Experimentation
Build an experimentation culture so you can figure out what works (and double down on it).
Paid Social
Get the full rundown on what we’ve seen work well on Facebook and LinkedIn.
Account-Based Marketing
Forget about “ABM platforms” and steal these ideas to land your target accounts.
Inside Metadata
Learn about how we view marketing and why we do things differently.
Metadata News
Read up on the latest news, product updates and a few occasional humble brags.

From Marketer to Marketing Leader

Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Building a Paid Media Strategy In a Down Economy
Using Data to Build a Demand Generation Engine
Demand Gen U

Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus teach you what they’re doing to drive results.

B2B Category Creators with Gil Allouche

Gil Allouche, CEO of, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories.

The best of the best

How to Adjust Your Marketing Message in a Recession
Adjusting Your Messaging in a Down Economy
Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers
How to Build a Paid Media Strategy in a Down Economy
2022 B2B Paid Social Benchmarks: What We Learned From $42M in Spend on Facebook and LinkedIn
2022 Paid Social Benchmark Report Blog Post Social Card
Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine
What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
6 Reasons Why You Shouldn’t Buy Metadata
7 Reasons Why You Shouldn't Buy Metadata - Blog Post
Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
Is paid social advertising still worth it in 2023?
The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads
Unpacking the Rise of ABM and Ungated Content for B2B Marketers
We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data Ranks No. 1870 on the 2023 Inc. 5000
Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars

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Legit content. No pitch slapping. With a little of entertainment.

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
Metadata has been the most efficient platform
for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more. The best thing is I can see all of our results in the various reporting functionalities that Metadata offers to make quick adjustments on the fly
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews