Comparing 6sense to Metadata
6sense has great intent data and can help you find in-market accounts. But turning those accounts into audiences for your paid campaigns and generating revenue is a different story.
6sense has great intent data and can help you find in-market accounts. But turning those accounts into audiences for your paid campaigns and generating revenue is a different story.
Maybe it’s because of how the “ABM platform” category was originally defined. Maybe it’s because we get listed on the same analyst and G2 grids. Whatever it is, B2B marketers think they’re comparing apples to apples. But it’s really like comparing apples to oranges.
6sense’s buyer intent data and predictive modeling are awesome. It helps sales teams prioritize accounts based on stages in the buyer journey. That’s not the space we play in. 6sense is designed for sales teams, not marketing teams. Metadata gives B2B marketers more options for advertising, experimentation, and reporting.
6sense’s revenue AI platform helps sellers and marketers predictably grow revenue by engaging anonymous and known buyers from ideal accounts as soon as they begin the purchase journey.
AI and big data uncover your full funnel of buyers; prioritize the best accounts to work; orchestrate meaningful engagement throughout the customer journey; and measure real account-based sales and marketing results—all with a comprehensive platform for your entire revenue team.
Metadata’s demand generation platform helps B2B marketers automate their paid campaigns and drive more revenue.
From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this.
This means less time spent on tactical execution and more time spent on high-value work like strategy, creativity, and driving more revenue.
Let’s cut to the chase. No buzzwords, run-on sentences, or empty promises.
Building audiences in 6sense is a black box without much flexibility. With Metadata, you can build audiences using your data from Salesforce, multiple intent data sources, and MetaMatch (our proprietary database of 1.5 billion B2B profiles)