Comparing 6sense to Metadata

6sense has great intent data and can help you find in-market accounts. But turning those accounts into audiences for your paid campaigns and generating revenue is a different story.

B2B marketers use Metadata to activate 6sense intent data

We get compared to 6sense, a lot

Maybe it’s because of how the “ABM platform” category was originally defined. Maybe it’s because we get listed on the same analyst and G2 grids. Whatever it is, B2B marketers think they’re comparing apples to apples. But it’s really like comparing apples to oranges.

So what’s the difference?

6sense’s buyer intent data and predictive modeling are awesome. It helps sales teams prioritize accounts based on stages in the buyer journey. That’s not the space we play in. 6sense is designed for sales teams, not marketing teams. Metadata gives B2B marketers more options for advertising, experimentation, and reporting.

What 6Sense
Does

6sense’s revenue AI platform helps sellers and marketers predictably grow revenue by engaging anonymous and known buyers from ideal accounts as soon as they begin the purchase journey.

AI and big data uncover your full funnel of buyers; prioritize the best accounts to work; orchestrate meaningful engagement throughout the customer journey; and measure real account-based sales and marketing results—all with a comprehensive platform for your entire revenue team.

What Metadata Does

Metadata’s demand generation platform helps B2B marketers automate their paid campaigns and drive more revenue.

From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this.

This means less time spent on tactical execution and more time spent on high-value work like strategy, creativity, and driving more revenue.

How actual B2B marketers (not us) say they use 6Sense and Metadata

Evan Dunn

Director of Growth Marketing, Syncari

“6sense built a powerful list building and intent signal capability. Metadata built a powerful engine for enriching lists from anywhere, deploying on multiple paid channels, optimizing with machine learning, and attributing impact on pipeline. One gives the ingredients, the other bakes the cake.”

Tim Davidson

Senior Director of Marketing, Directive

“6sense has good intent data and makes it easy for sales teams to track account engagement. With Metadata, I can use one platform to run all of my paid campaigns and automatically optimize them to pipeline and revenue. Every marketer’s dream. Metadata makes my life easier as a marketer, and makes my sales team happy because they close more deals.”

Sarah McConnell

VP of Demand Generation, Qualified

“6sense helps surface intent and show your sales team which accounts are most likely to convert. With Metadata, you can activate this intent through advertising. You’re able to see which campaigns perform the best and scale them. Intent data is key for sales teams. Metadata is a must-have for marketing teams to act on intent data.”

Why B2B marketers use Metadata to automate their paid campaigns

Let’s cut to the chase. No buzzwords, run-on sentences, or empty promises.

Turn accounts into audiences using first and third-party data

Building audiences in 6sense is a black box without much flexibility. With Metadata, you can build audiences using your data from Salesforce, multiple intent data sources, and MetaMatch (our proprietary database of 1.5 billion B2B profiles)

Run paid campaigns on four channels, not just one

The one channel we compete with 6sense on is display. But display is one small piece of the B2B advertising puzzle. With Metadata, you can run paid campaigns on display, plus Facebook, Google Ads, and LinkedIn

Optimize and track your paid campaigns down to revenue

Metadata connects to Salesforce, so your campaigns are automatically optimized to revenue. You can see, in real-time, which campaigns are driving actual business outcomes instead of vanity ad metrics

Get your own live demo

You did your research. You saw enough social proof. And you want to see the real thing.