B2B marketing teams use Metadata to create more pipeline without increasing headcount or program spend.
Efficient growth is the name of the new game. B2B marketing teams can’t keep throwing more money at problems right now. They need to get more value out of the program spend and people they already have. That’s where Metadata comes in.
Forrester interviewed three Metadata customers as part of a Total Economic Impact Study. We wanted an honest (and realistic) assessment, not the “700% ROI increase in year one no one actually believes” kind.