First Touch
100% credit to the first interaction. Shows which campaigns create initial awareness and fill the top of funnel.
Revenue Optimization
Prove what's driving revenue
Connect every dollar of ad spend to pipeline and closed-won deals. Track campaigns from impression to closed-won with multi-touch attribution, real-time ROAS dashboards, and AI-powered budget optimization.
Plans from pricing scoped per team. demo-based proposal →
LogicMonitor
155%
More pipeline with 25% lower CPC. Natalie Scherer, VP Growth Marketing
Full-Funnel Pipeline Tracking
Track every dollar from ad impression to closed-won
Track every dollar from ad impression to lead to opportunity to closed-won. See which campaigns actually source pipeline vs just influence it. No more guessing where revenue came from.
See sourced pipeline vs influenced pipeline for every campaign
Track deal velocity, how fast campaigns push accounts through stages
Identify stalled accounts and which touchpoints re-engage them
Attribution Methodology
Four models. One that actually learns from your data.
Every attribution model tells a different story. First-touch over-credits top-of-funnel. Last-touch ignores everything before the close. Linear spreads credit evenly when touchpoints are not equal. Metadata's AI-weighted model learns from your historical conversion data to weight the touchpoints that actually predict closed-won deals.
Last Touch
100% credit to the final touchpoint before conversion. Shows which campaigns close deals but misses the journey.
Linear
Equal credit across every touchpoint. Fair but treats a whitepaper download the same as a product demo.
AI-Weighted
Machine learning trained on your closed-won deals. Weights each touchpoint by its actual predictive value for revenue.
Switch between models in one click. Compare how credit shifts across campaigns. Then use the AI-weighted model for budget decisions, it optimizes for pipeline, not pageviews.
Real-Time ROI Dashboard
ROAS, pipeline velocity, cost-per-opp, live
No more pulling reports at end of month. Metadata dashboards update in real time as deals move through your pipeline. See ROAS by channel, pipeline velocity by campaign, and cost-per-opportunity trends the moment they change.
Real-time ROAS by channel, campaign, audience, and creative
Pipeline velocity, average days from first touch to closed-won
Cost-per-opportunity and cost-per-MQL trending over time
Revenue influenced vs revenue sourced, broken out by campaign
The CFO doesn't care about impressions or CTR. They care about pipeline generated per dollar spent. That's what this dashboard shows.
Built for the metrics that matter to the board
AI Budget Optimization
Budget follows pipeline, not clicks
AI continuously reallocates budget from low-performing campaigns to high-performers based on pipeline contribution, not just clicks. A campaign with a high CTR but zero pipeline gets throttled. A campaign with expensive clicks but strong pipeline contribution gets more budget.
Automatic reallocation based on cost-per-opportunity, not CPL or CPC
Channel-level budget shifting, move spend to where pipeline is actually coming from
Set pipeline-based guardrails: minimum ROAS, maximum cost-per-opportunity
Weekly optimization reports showing where budget moved and why
Most platforms optimize for clicks. Metadata optimizes for the metric that matters, pipeline sourced per dollar spent.
Based on 263K+ experiments across 200+ customers
CRM Integration
Bidirectional sync with Salesforce and HubSpot
Pipeline data flows back to optimize future campaigns. Every deal stage update, every closed-won, every lost opportunity. Metadata uses it all to make smarter budget and targeting decisions. No manual data exports. No stale reports.
Pipeline data flows back from CRM to optimize future campaigns
Deal stage updates reflected in Metadata within minutes
Custom field mapping, bring your own deal stages and revenue fields
No manual CSV exports or stale weekly reports
Salesforce
Opportunities, deal stages, revenue, and custom fields sync bidirectionally. Pipeline data trains the attribution model.
HubSpot
Deals, lifecycle stages, and contact properties flow back in real time. Closed-won data feeds budget optimization.
The Metrics That Matter
From spend to revenue, fully connected.
Cost per MQL
$47
Cost per Opp
$1.2K
Pipeline Sourced
$2.4M
Revenue ROAS
4.2x
[Illustrative data, actual results vary by customer]
Zoom: 4.2x return on ad spend with Metadata revenue optimization
Metadata's revenue attribution connects every dollar of ad spend to pipeline and closed-won revenue, enabling Zoom's team to shift budget toward the highest-performing channels and audiences automatically.
Zoom
4.2x
ROAS