REVENUE OPTIMIZATION
Campaigns that run themselves
Spend more budget on what is driving pipeline and revenue – automatically.
Flexible KPIs, firm ROI
Choose the KPIs that matter to you, whether it’s brand awareness (CPC) or lead generation (CPL).
Optimization in Progress
Metadata Optimizer runs regularly throughout the day and automatically distributes budget to the best performing experiment.
View Your Results in Real-Time
When your CEO asks “how’s the campaign going?” You’ll have all of the KPIs you need to prove impact (and get that promotion).
Advantages
We plug directly into your CRM, using data that matters.
We optimize towards quality, not quantity.
Spend the right amount of budget, on the right ads and audiences.
Never track budgets in a spreadsheet ever again.
Let the Optimizer's Results Do the Talking
Real results for real marketers
“We’ve seen a huge revenue increase over the last two years. We went from a million dollars a quarter to now almost a million dollars a month, and we are doubling in size year over year. Metadata is probably 75% of that.”
Mike Smith
VP of Revenue Marketing, LaunchDarkly
“Before Metadata, we were running ads natively on one channel and getting junk. We turned on Metadata, and it was 95% accurate in terms of the titles and the personas that we wanted to target. Using native channel targeting, our CPL was about $225. In our first Metadata campaign, the CPL was $67.”
Blake Cohlan
Senior Director of Growth Marketing, SupportLogic
“Part of it is just having one place for all this stuff I’m trying to juggle in my head all the time and knowing that I can reference it immediately. So when the CEO says, ‘What’s going on?’ I can show them instantly what’s happening, why it’s working or not working, and what we’re going to do next.”
Andy Wibbels
Director of Marketing, Lucidworks
See the optimizer in action
We talk a big game, but the proof is in the pudding. See how our platform optimizes towards pipeline, whilst also managing pacing across channels.
Optimizer: Explained
We should probably keep the Optimizer secret sauce, well, secret. But we’ve never been much for gatekeeping.
