DEMAND GEN U

Demand Gen U is all about helping you become a better marketer.

We don’t have all the answers and we’re right there in class with you. We’re sharing our successes, our failures, and how we’re marketing Metadata.

Steal frameworks, tactics, and ideas from us so you can use them in your own role.

Episodes

The Last Class of Demand Gen U… for Now
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Turning Sales Objections Into Marketing Content
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Prioritizing Customer Retention as a Marketing Team
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Adjusting and Refocusing Your Marketing Strategy
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How to Create Laser-Focused Audiences for Your Campaigns
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Adjusting Your Messaging in a Down Economy
How to Adjust Your Marketing Message in a Recession
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Moving from MQLs to Pipeline and Revenue
Moving from MQLs to Pipeline and Revenue
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Standing Up a PLG at Metadata
Standing Up PLG at Metadata
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Standing Out as a B2B Brand on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
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Internal Marketing Is Just As Important As External Marketing
Internal Marketing Is Just As Important As External Marketing
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How We Ran a No-Meeting Experiment and Got More Done
How We Ran a No-Meeting Experiment and Got More Done
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How to Optimize Your Ad Accounts for Success
How to Optimize Your Ad Accounts for Success
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What Good Demand Gen Will Look Like in 2023
What Good Demand Gen Will Look Like in 2023
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Creatives vs. Marketers: Can’t We All Just Get Along?
Creatives vs. Marketers: Can’t We All Just Get Along?
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Changing the Narrative with Comparison Pages
Changing the Narrative with Comparison Pages
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Marketing Campaign Planning (The Good The Bad and The Ugly)
Marketing Campaign Planning (The Good, The Bad, and The Ugly)
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- Buying Software Is Broken (and What You Can Do To Fix It)
Buying Software Is Broken (and What You Can Do To Fix It)
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Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
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Category Creation: How to Build a Movement
Category Creation: How to Build a Movement
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From Lead Gen to Demand Gen
How Chili Piper Made the Jump From Lead Gen to Demand Gen
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Building a Successful B2B Community
Building a Successful B2B Community
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Going Behind the Scenes of Creating a Category
Going Behind the Scenes of Creating a Category
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Strategies You Can Use To Maximize Your Advertising Budget This Week
Strategies To Maximize Your Advertising Budget This Week
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Holly Chen Shares What to Do in the First 90 Days of a New Job
Holly Chen Shares What to Do in the First 90 Days of a New Job
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Emma Stratton Shows How to Tell a Good Company Story
Emma Stratton Shows How to Tell a Good Company Story
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Adam Goyette Explains Why The B2B Playbook is Broken
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How to Get Started with Zero-Click Content with Amanda Natividad
How to Get Started with Zero-Click Content with Amanda Natividad
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B2B Marketing Trends For the Rest of 2022
B2B Marketing Trends for the Rest of 2022
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Kaylee Edmondson Talks Influencer Marketing Strategies for B2B Brands
Kaylee Edmondson Talks Influencer Marketing Strategies for B2B Brands
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Using LinkedIn as a Publishing Platform (w/ Devin Reed)
Devin Reed Shows You How To Use LinkedIn as a Publishing Platform
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6 Marketing Myths You Need to Forget
6 Marketing Myths You Need to Forget
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Breaking Down the Data from Our 2022 B2B Paid Social Benchmark Report
Breaking Down the Data from Our 2022 B2B Paid Social Benchmark Report
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Capture vs Create
Capturing Demand vs. Creating Demand: What Should You Focus On?
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The Experimentation Framework Every Marketer Should Know
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How To Develop Your Positioning and Messaging (And Make it Stick)
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How to Create a Demand Model to Hit Your Revenue Targets
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Start Experimenting with Paid Ads Today
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How to Get Four Months’ Worth of Content from One Event
How to Get Four Months’ Worth of Content From One Event
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Get More from Your Google Ads Campaigns
How to Get More From Your Google Ads Campaigns
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behind the scenes
What Really Happens on the Day of a Virtual Event
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putting on a virtual event
How to Put on a Virtual Event People Actually Want to Attend
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What Good Demand Gen Will Look Like in 2022
What Good Demand Gen Will Look Like in 2022
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How to Create Demand with Existing Customers
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Taking Advantage of Dark Social and the Dark Funnel
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How to Shift Your Focus from Leads to Pipeline & Revenue
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How to Nail Your Campaign Audience Targeting
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welcome to demand gen u
Welcome to Demand Gen U
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Don’t just take our word for it

4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews