The Last Class of Demand Gen U… for Now
Turning Sales Objections Into Marketing Content
Prioritizing Customer Retention as a Marketing Team
Adjusting and Refocusing Your Marketing Strategy
How to Create Laser-Focused Audiences for Your Campaigns
How to Adjust Your Marketing Message in a Recession
Moving from MQLs to Pipeline and Revenue
Standing Up PLG at Metadata
How B2B Brands Can Stand Out on LinkedIn
Internal Marketing Is Just As Important As External Marketing
How We Ran a No-Meeting Experiment and Got More Done
How to Optimize Your Ad Accounts for Success
What Good Demand Gen Will Look Like in 2023
Year in Review: Looking Back on 2022
Creatives vs. Marketers: Can’t We All Just Get Along?
Learning and Growing as a Marketing Leader
Changing the Narrative with Comparison Pages
Marketing Campaign Planning (The Good, The Bad, and The Ugly)
Buying Software Is Broken (and What You Can Do To Fix It)
Building Your 2023 Marketing Plan
Category Creation: How to Build a Movement
How Chili Piper Made the Jump From Lead Gen to Demand Gen
Building a Successful B2B Community
Going Behind the Scenes of Creating a Category
Buying Martech in 2022 and Beyond
Strategies To Maximize Your Advertising Budget This Week
Are Analyst Relations Worth It? Our Forrester Wave Experience
Holly Chen Shares What to Do in the First 90 Days of a New Job
Emma Stratton Shows How to Tell a Good Company Story
Adam Goyette Explains Why The B2B Playbook is Broken
How to Get Started with Zero-Click Content with Amanda Natividad
B2B Marketing Trends for the Rest of 2022
Kaylee Edmondson Talks Influencer Marketing Strategies for B2B Brands
Marketing at a Big Enterprise vs. a High Growth Startup
Devin Reed Shows You How To Use LinkedIn as a Publishing Platform
20+ Things We’ve Learned Doing 20+ Podcast Episodes (Part 2)
20+ Things We’ve Learned Doing 20+ Podcast Episodes (Pt. 1)
6 Marketing Myths You Need to Forget
How to Build a Customer Advisory Board At Your Company
Breaking Down the Data from Our 2022 B2B Paid Social Benchmark Report
Capturing Demand vs. Creating Demand: What Should You Focus On?
Growing Your Company LinkedIn Page to Over 10K Followers
How B2B Marketers Can Still Win in a Down Economy
Top Interview Questions to Ask Demand Gen Candidates
Why Traditional PR Is Dead (And What to Do Instead)
Creating Demand with Original Research and Data
The State of Display Advertising
Why You Need a Strategic Narrative and How to Create One
The Experimentation Framework Every Marketer Should Know
How to Earn the Trust of Your CEO
Hiring Our Marketing Team: The Good, the Bad, and the Ugly
How To Develop Your Positioning and Messaging (And Make it Stick)
How to Create a Demand Model to Hit Your Revenue Targets
Building a Marketing Team at a High-Growth Startup
Start Experimenting with Paid Ads Today
How to Get Four Months’ Worth of Content From One Event
How to Get More From Your Google Ads Campaigns
What Really Happens on the Day of a Virtual Event
Don’t just take our word for it
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.6 based on 274 reviews