This is the second episode in a two-part series. Check out part one while you’re at it.
In this Demand Gen U episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, look at the most useful lessons they’ve learned since the podcast kicked off. This episode is packed with takeaways for you and your company if you’re keen to set up a podcast.
Watch the full episode:
Three top takeaways:
Takeaway 1: Track what does well and what doesn’t
After you record and distribute a few episodes, it’s always a good idea to look back at how they performed. This will tell you what your audience likes and what doesn’t resonate with them.
You can see what topics they like most and identify the nuances that made them so appealing.
Not only that, tracking your episodes and how they perform will give you the reassurance of your growth and improvement as a podcaster. It’ll allow you to make further changes to hone your product and make it even more successful.
Takeaway 2: Promote your show
This may sound really simple, but it’s so important it isn’t overlooked. Make sure to formulate a proper plan to promote your podcast – not just on the day of release but across the weeks before and after.
Your show can be promoted via email, social media, blog posts, and so on. For example, Metadata uses email as our primary channel to promote the podcast.
Content repurposing is also a great way to extend the life of each episode in a productive and engaging way. We post clips to YouTube and even shorter clips on social media to promote the podcast.
Takeaway 3: Have fun
Be yourself on camera or behind the mic, and you’ll be well on the way to building a strong and long-term relationship with your audience.
It all comes back to know, like, and trust.
You want to come across as a real person rather than a buttoned-up expert talking down to the audience.