It seems like everyone in B2B marketing has been talking about podcasting over the past two years.
A podcast can be a core pillar in your content strategy. But most podcasts don’t even make it past 7 episodes.
And a lot of marketers are stuck wondering how to make one work.
In this Demand Gen U episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, dive into 10 useful lessons they’ve learned since the podcast kicked off.
It’s the first in a two-part series and offers real hands-on insights you can take away if you’re planning to start a podcast at your company.
For tips on how to get your podcast started, tune into the full episode or check out the key takeaways from this episode.
Watch the full episode
Three top takeaways:
Takeaway 1: Pick a topic you’re genuinely interested in
You’ve probably already done a little research and figured out what will resonate best with your audience. But, here’s some food for thought, are you actually interested in any of the subject areas you’ve come up with so far?
No doubt, your audience needs to enjoy what you’re dishing out every week. But if you, or your co-host, aren’t fully onboard with the topic, it’ll show in your delivery. In Justin’s opinion, a podcast serves two areas:
- Helping your audience learn
- Providing something fun for you
If you’re looking for longevity with your podcast, it’s a good idea to pick a topic that won’t fizzle out after a couple of episodes.
Takeaway 2: Batch recording episodes can help you get ahead
Starting a podcast can seem like a full-time job, and that’s understandable. It takes a lot of work and consistency to get things right.
One major hack for this is to batch record a handful of episodes. Batch recording doesn’t just help you stay on schedule. It also helps you get ahead.
Takeaway 3: Authenticity over perfection
If you’re new to podcasting, know that the perfect podcast episode is somewhat of a myth. In some cases, your content may tick all the boxes, but your audience may not be on the same page as you.
But here’s the thing, perfection should be low on the list of things you strive for with your podcast. It’s authenticity that matters the most.