IT'S 2022, YES WE RECORDED IT

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Get new frameworks, tactics, and ideas you can use to generate more pipeline and grow your business.

Keynotes

Learn from some of the biggest names in B2B marketing and some special Metadata news too.

From Marketer to Marketing Leader
Small Ops Wins Deserve Way More Credit
Category Creation: How to Build a Movement
How AI Writing is Changing Demand Generation
What’s Next for the Marketing OS

Visionaries

Unplug from the “expected” and think bigger so you can build moats around your company.

How ProfitWell Abandoned Inbound Marketing To Become a Media Company
Blending Product-led Growth with a Sales-led GTM Motion
5 Things Leaders Must Do To Build a Successful GTM Plan

Storytellers

Position your company and come up with a story that stands out in the B2B sea of same.

Punchy Messaging: How to Write Messaging That Hits the Mark
Creativity Class: 9 Ways to Have Good Copywriting Ideas
Crafting Landing Pages and Social Ads That Actually Convert
What the Top 1% of B2B Storytellers Do Differently

Builders

Get tactical with new processes, campaigns, and tactics you can implement tomorrow.

Building and Scaling Unstoppable Marketing Teams
Using Data to Build a Demand Generation Engine
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Building a Paid Media Strategy In a Down Economy

Experimenters

Test and learn so you can quickly figure out what your audience wants (then double down on it).

How SaaS Brands Can Win in Commoditized Markets
Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
How to Build the Highest Performing Ad Creative
Moving from A/B Testing to Consistent Experimentation

Creators

Use new channels and media to share your point-of-view and build trust with your audience.

Content-Led Growth: How to a Build a Wildly Effective Content Strategy
Grow Your Audience With Shareworthy Content
How B2B Brands Can Use Creators To Build Awareness and Stand Out
Why Creativity Matters in B2B Marketing

Lightning Talks

Website Health: The Missing Piece in Your Demand Gen Machine
How to Maximize Ad Spend with the Trifecta for Marketing
The Billion Dollar Brand Cookbook
5 Product Video Trends You’ll See in 2023
stop pitching product
Stop Pitching Your Product and Start Marketing Your Point of View