Building a Paid Media Strategy In a Down Economy
In this session
B2B marketers are expected to do more with less right now. Paid media planning is daunting (and dangerous) if not done right.
Silvio Perez, Head of Product Innovation at Metadata (and recovering performance marketer), will give you the rundown on how to build a paid media strategy from scratch during a time like this. From lessons learned from over $50M+ in ad spend across top B2B SaaS companies.