Form Submission
| s.chen@acmecorp.com | |
| First Name | — empty |
| Last Name | — empty |
| Company | — empty |
| Title | — empty |
| Phone | — empty |
| Industry | — empty |
| Revenue | — empty |
| Employees | — empty |
| Seniority | — empty |
Lead Enrichment
Lead Enrichment that Sales Dreams About
Enrich new converted leads with up to 20 verified business attributes — automatically. No more incomplete data, inaccurate records, or long forms that kill conversion rates.
The Problem
Lead enrichment creates a ton of manual work
Incomplete data. Inaccurate data. Prospects don't want to fill out forms with a bunch of fields on them. And your sales team won't follow up with personal emails or spend time doing research themselves.
The Solution
Forget about complicated workflows (and headaches)
Metadata enriches every converted lead with verified business and personal data automatically. Increase form conversion rates by requiring fewer fields while still giving your sales team everything they need.
The enrichment pipeline matches against a database of 200M+ B2B contacts, refreshed every 30 days. Intent signals and technographic data update weekly. Enriched records sync to your CRM in real-time.
Operational Performance
Numbers that matter to practitioners
Industry-leading match rates and data freshness across every enrichment category.
95%+
Email match rate across 200M+ B2B contacts
30 days
Core database refresh cycle
Weekly
Intent signal and technographic updates
<5 sec
Typical auto-enrichment latency
Enrichment Fields
Every field your sales team needs, filled automatically
Metadata enriches across two data categories: firmographic (company-level) and contact (person-level).
| Category | Field | Description | Enriched |
|---|---|---|---|
| Firmographic | Company Name | Legal entity name matched to domain | ✓ |
| Firmographic | Industry | Primary SIC/NAICS industry classification | ✓ |
| Firmographic | Company Size | Employee count range (e.g. 200-500) | ✓ |
| Firmographic | Annual Revenue | Revenue range (e.g. $50M-$100M) | ✓ |
| Firmographic | Tech Stack | Key technologies detected on company domain | ✓ |
| Firmographic | Headquarters | City, state, country of HQ | ✓ |
| Firmographic | Company Website | Primary corporate domain | ✓ |
| Contact | Full Name | First and last name | ✓ |
| Contact | Verified Business Email | Deliverability-checked corporate email | ✓ |
| Contact | Job Title | Current role at company | ✓ |
| Contact | Seniority Level | C-Suite, VP, Director, Manager, Individual Contributor | ✓ |
| Contact | Department | Marketing, Sales, Engineering, Finance, etc. | ✓ |
| Contact | Direct Phone | Direct dial or mobile number | ✓ |
| Contact | LinkedIn URL | Verified LinkedIn profile link | ✓ |
| Contact | Geographic Location | City and country of the individual | ✓ |
Before & After
One email address in, 20+ fields out
Here is what happens when a lead submits just their email through a Metadata-powered form.
Enriched CRM Record
| s.chen@acmecorp.com | |
| First Name | Sarah |
| Last Name | Chen |
| Company | Acme Corp |
| Title | VP of Marketing |
| Phone | (415) 555-0142 |
| Industry | SaaS / B2B |
| Revenue | $50M - $100M |
| Employees | 450 |
| Seniority | VP |
Benefits
Get lead quantity and quality at the same time
Stop choosing between high conversion rates and complete lead data.
Get lead quantity and quality, at the same time
Increase form conversion rates by requiring fewer fields and letting Metadata enrich every converted lead.
Give your Sales team all the context they need
From personal information to their business profile to where they converted — get the full picture of every new lead.
Build lead gen forms directly in Metadata
Forget about creating lead gen forms in each channel and manually stitching together workflows to enrich leads.
Customer Proof
95%+ email match rate
Metadata enriches leads from a database of 200M+ verified B2B contacts. Enriched data syncs to your CRM in real-time after verification, so sales gets complete, actionable records, not incomplete form fills.
2-3x
Increase in form conversion rates
$1B+
Pipeline sourced across customers
200+
Enterprise customers
24hr
SLA for manual enrichment
Data Freshness
Stale data costs you pipeline. Ours stays current.
Every enrichment source has its own refresh cadence to balance accuracy with coverage.
Core Database: 30-Day Refresh
The full B2B contact and firmographic database is refreshed monthly. Job changes, company updates, and new contacts are continuously ingested and validated before entering the production dataset.
Intent Signals: Weekly Updates
Bombora and other intent data providers push weekly signal updates. This ensures you are enriching leads with the freshest buying intent signals available, not stale data from last quarter.
Email Verification: Real-Time
Business email addresses are verified at the point of enrichment using deliverability checks. Bounced or invalid emails are flagged before they ever reach your CRM or marketing automation platform.
Privacy & Compliance
Built for GDPR, CCPA, and enterprise procurement
Lead enrichment only works if your legal team signs off. Here is how Metadata handles data privacy.
SOC 2 Type II
GDPR Compliant
CCPA Compliant
DPA Available
Consent-Based Data Sources
All enrichment data is sourced from public business directories, corporate websites, and consent-based data providers. Metadata does not scrape personal social media profiles or use data obtained without proper legal basis.
Opt-Out Mechanisms
Any individual can request removal from the Metadata database. Opt-out requests are processed and propagated across all customer accounts. We maintain a global suppression list to prevent re-enrichment of opted-out contacts.
Data Processing Agreement
A pre-signed Data Processing Agreement (DPA) is available for all enterprise customers. The DPA covers data processing scope, sub-processor disclosures, breach notification timelines, and data retention policies in full compliance with GDPR Article 28.
Regional Data Handling
EU contact data is processed with GDPR-specific safeguards including legitimate interest assessments. California residents are handled under CCPA provisions. Customers can configure enrichment to exclude specific geographies if their compliance team requires it.
FAQ
You've got questions, we've got answers
How does Metadata define enriched lead?
To be considered enriched, the following fields must be filled in: first and last name, business email, job title, lead country, and company name.
Which data attributes can Metadata enrich?
Metadata enriches two categories of data. Business data: company name, website, industry, revenue, employee count, tech stack, and headquarters location. Personal data: full name, verified business email, direct phone, LinkedIn URL, geographic location, job title, seniority level, and department.
What is Metadata's match rate for lead enrichment?
Metadata achieves 95%+ email match rates across a database of 200M+ B2B contacts. Match rates may vary by geography and industry vertical. North American B2B SaaS contacts typically see the highest match rates.
How fresh is the enrichment data?
The core contact and firmographic database is refreshed every 30 days. Intent signals and technographic data are updated weekly. Email deliverability is verified in real-time at the point of enrichment. Job change detection runs continuously.
Is Metadata lead enrichment GDPR and CCPA compliant?
Yes. Data is sourced exclusively from public business directories and consent-based providers. We maintain full opt-out mechanisms, offer a Data Processing Agreement (DPA) on request, and comply with GDPR, CCPA, and other major data privacy regulations. See our Trust & Compliance page for details.
Which CRMs and MAPs does Metadata integrate with?
Salesforce, HubSpot, Eloqua, Pardot, and Marketo. Enriched leads sync in real-time after verification is complete.
How long does it take to enrich new leads?
Automatic enrichment typically completes within seconds of conversion. For edge cases that require manual enrichment by our data team, we operate under a 24-hour SLA.
Can I sync converted leads before they're enriched?
No, you cannot. Leads are synced after enrichment is complete to ensure your CRM and MAP receive complete, accurate data.
Will Metadata overwrite existing data in my tech stack?
No. For CRMs, we do not write to your CRM, only read the data from your CRM. Enriched data is appended to the lead record, never overwritten.
Leader
Spring 2026
Spring 2026
4.6/5 on G2 · 34 badges · 133 reports · High Performer, Enterprise
Starting at pricing scoped per team · Lead enrichment included in all plans. See pricing