By marketers, for marketers

We’ve been in your shoes. Stuck doing too many manual and repetitive tasks. So we’re building the first Marketing OS for B2B.

How we got our start

In 2015, a VC firm invited Gil to speak with many CMOs and share what he had learned from his success in previous marketing roles: how to experiment and drive more revenue.

Everyone’s eyes lit up. What exactly did you do? How did you do this stuff? Where do you work?

And that’s when Gil told them he had started a company to help B2B marketers do just that. What those CMOs didn’t realize was that company didn’t actually exist yet.

So Gil went outside during the next lunch break, changed his LinkedIn profile, and made it look like he had already started Metadata.

The first chapter in our very early Metadata story was now complete.

Meet the faces behind Metadata

Our Leadership Team

Gil Allouche

Gil Allouche
CEO and Co-founder

Emily Hoang
VP, Engineering

Clay Bentley
VP, Sales

Olena Dopiro
VP, Product

Jason Widup
VP, Marketing

Heather Haslam
Senior Director, People & Culture

Raymond Taft
Chief Information Security Officer

Our Customer Advisory Board

Marcel Santilli
Head of Marketing, Scale AI

Adam Goyette
VP, Marketing, HelpScout

Mike Smith
Head of Demand, LaunchDarkly

Andrew Racine
Head of Global Demand Generation & Growth, Fivetran

Lara Stiris
Senior Demand Generation Manager, Vonage APIs

Kaylee Edmondson
Director of Demand Generation, Chili Piper

Matthew Hammon
Head of Growth Marketing, Google

Oded Noy
Director of Global Demand Generation, Cynet Security

Travis Hurst
Director of Digital & Performance Marketing, Attentive

Breezy Beaumont
Head of Growth & Marketing, Correlated Labs

Nick Goel
Senior Product Manager, Web Growth

Jonathan Weiss
Digital Marketing Manager, Fivetran