Before launching your multivariate ABM on autopilot you need to connect your tech stack on the Integration page.
Connect your CRM
Connect your CRM (Salesforce) and Marketing Automation tool (Marketo, Hubspot, Pardot, or Eloqua), as well as Social Ad Accounts (Facebook and Linkedin).
Discover an ideal company profile
Discover and visualize
Discover and visualize your ideal customer profiles based on CRM data, and use them to create lists of target accounts and personas.
Metadata provides the deepest and broadest array of targeting options on the market today.
Create lists of companies and contacts
Create lists of companies and contacts to target using technology install-base data, demographic, firmographic, marketing automation, CRM, and buyer intent (w/ 3rd party subscription) data sources.
Let Metadata’s AI operator execute campaigns, so you don’t have to! Simply drag and drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform, and click Launch to execute hundreds of campaigns at once.
Act on converted leads
The Metadata platform automatically enriches leads before syncing them with your Marketing Automation or CRM Platform, resulting in an optimized lead conversion workflow with high-quality data.
Monitor campaign performance
Monitor campaign performance based on metrics like pipeline generated, target-account engagement, existing pipeline impact and more.