Experiment so you can get to revenue, faster

Let your paid campaigns optimize themselves using your opportunity data from Salesforce.
Not just clicks and impressions.

How Metadata works

B2B marketers scale their paid campaigns to revenue faster with Metadata.

See it for yourself

Because we’re tired of ABM platforms that don’t deliver too.​

What you can do with Metadata

Audience Targeting

Match business profiles to personal emails so you can reach your best-fit audience across your ad channels. Increase your match rates by as much as 9x on Facebook and 7.5x on LinkedIn.

  • Find your target accounts and actual buyers on Facebook
  • Use the same data sources and targeting criteria
  • Target both companies and people with your campaigns

Campaign Automation

Use the same tool to launch all of your paid campaigns. Save serious time by automating how you launch campaigns in each ad channel.

  • Forget about having to log into multiple tools
  • Select all of your campaign assets from a single library
  • Focus more on strategy, targeting, and creative

Campaign Experimentation

Experiment, except at scale. Launch hundreds of campaign experiments so you can quickly learn what’s working and more importantly, what’s not.
  • Test new audiences, messaging, creative, and content offers
  • Push your campaign experiments directly to your ad channels
  • Find out what your audience actually wants

Lead Enrichment

Use a single form on your fields so you can drive more conversions. Enrich new leads from your campaigns with verified business data, automatically.

  • Enrich your new leads with up to 20 business attributes
  • Forget about stitching multiple data sources together
  • Shorten your lead forms and remove friction

Revenue Optimization

Don’t waste money on underperforming campaigns. Be ruthlessly efficient and let the platform reallocate your budget based on what drives pipeline.

  • Customize your metrics, outcomes, and attribution
  • Let AI optimize your campaigns using your funnel data
  • Know where to spend your demand generation budget

So what does this mean for you?

Increase the capacity of your team

Use the Metadata platform to launch and manage your paid campaigns so you can get more out of your Marketing team, without bringing on an agency or hiring anyone.

Use a single tool to run your paid campaigns

From logging into different ad channels to keeping up with UI changes to dealing with confusing workflows - now you can do it all from a single tool.

Spend more time on the big things

Automate the repeatable and time-consuming parts of launching paid campaigns so you can focus more of your time on strategy, targeting, and creative.

Peter Zawistowicz

Director, Growth Marketing, Gremlin

"Metadata has reduced the overhead of managing paid programs in both Facebook and LinkedIn simultaneously. We've also been able to report against our account-based marketing initiatives in a way that resonates with marketing and sales leadership."

Get more hours back in your day

Connect Metadata with your ad channels, marketing automation platform, and Salesforce so you can use a single tool to run your paid campaigns.

Not sure where to start?

We’ll steer you in the right direction.
Join us on October 22nd for DEMAND — Get Closer to Revenue.
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