Automate the manual work that AI can do better
Doing repetitive tasks isn’t why you became a B2B marketer
The fun part of B2B marketing is coming up with ideas, not the boring manual admin.
- Building the same campaign in different channels
- Building audiences by copy and pasting inputs
- Pausing poor performing ads and audiences
- Syncing company and contact lists to channels
- Manually optimizing budgets in channel
- Building lead gen forms and mapping them
Guillaume Cabane
Don’t waste your time on tasks that Metadata can automate.
B2B marketers use Metadata so they can spend more time on the things that matter, and less time on boring manual work.
Campaigns that optimize themselves
Automatically spend your budget on what’s actually driving results. Just plug in your CRM and tell us what you care about.
Budget pacing that you can trust
Never track your budgets in a spreadsheet again. Simply group your campaigns by objective, and tell us what you need to spend across them all. Then sit back and watch.
Cross channel campaign management
Would you move the budget from one channel to another, if it drove more revenue? Our AI will do that for you in realtime.
Automatically pause bad ads
Keeping a close eye on everything takes a lot of time. Instead, tell us what results would make you pause an ad, and we’ll do it for you.
Build audiences once, see them in all channels
Specific audiences = better results. Build one in Metadata, and we’ll automatically push it to all your channels such as Linkedin, Facebook, Instagram, X (formerly Twitter).
Automate updating your target account list
Use your CRMs fields to create a target account list in Metadata. When your CRM updates, so do your audiences and your campaigns (in 24 hours). ABM has never been easier.
True experimentation at scale
Split testing is time consuming, unless you have Metadata. Our simple UI let’s you launch multivariate split tests across multiple channels, in 94% less time* than native platforms.
Automated multivariate reports
Finding which ad or audiences worked the best takes time. Our multivariate report rounds up all of your data for you. See what ads, audiences and offers are working the best, easily.
Explore Metadata Marketing Automation
See for yourself how Metadata helps you automate every step of the process from campaign optimization to reporting.
Everyone says “do more with less”.
With Metadata, you can actually accomplish that without sacrificing quality results.
Free up marketing team resources
Eliminate human error
Unlock better performance
Don’t just take our word for it.
ThoughtSpot’s lean marketing team saved 800-1,200 hours of manual work by automating campaign experimentation with Metadata.
Megan Boone
Social proof does the selling for us
Mike Smith
Blake Cohlan
