marketing os
Campaign Automation
Spend 94% less time launching campaigns*
Save serious time and drive more revenue when you automate campaigns with Metadata.
*94% based on findings from 2022 Forrester TEI Report.
Saving B2B marketers from mundane and repetitive tasks
Manual marketing wastes time and $$
You spend way too much building new audiences and campaigns in one channel, only to do the same work over again in another channel. Whether your team is doing this mundane and repetitive work or your agency is doing it for you, you’re still throwing more people at work that can easily be automated.
“Part of it is just having one place for all this stuff I’m trying to juggle in my head all the time and knowing that I can reference it immediately. So when the CEO says, ‘What’s going on?’ I can show them instantly what’s happening, why it’s working or not working, and what we’re going to do next.”
Andy Wibbels
Director of Marketing, Lucidworks
Efficiency is the name of the "new" game
Increase the capacity of your marketing team
Eliminate manual and repetitive work so your marketing team can get more done - without needing to bring on agency or hire more people.
See how your campaigns perform in real-time
From impression to closed-won revenue, get real-time reporting without exporting any CSVs or stitching together static reports.
Stop wasting your time inside ad channels
You can run paid campaigns on Facebook, Google Ads, and LinkedIn - directly from the Metadata platform.
Doing low-value tasks isn't why we became B2B marketers either
B2B marketers use Metadata so they don’t have to overhire, waste time doing manual and repetitive work, or burn through their marketing budget.
Use your audiences across channels
Create audiences using the same criteria so you can be confident you’re targeting the right people.
Build your campaigns from the same screen
Select audiences, ads, and offers then push your campaigns – without ever leaving Metadata.
Put your campaigns on autopilot
Use automated rules to pace spend across channels and stop wasting your budget.
Say goodbye to static campaign reporting
Get real-time reporting using the KPIs and metrics that matter most to your marketing team.
CAMPAIGN ROI
Marketers using Metadata for campaign automation had a 75% lead-to-MQL conversion rate after just one year.
Lead-to-mql rate
1 year
Guillaume Cabane
VP of Growth, ex-Gorgias / Drift / Segment
“Metadata automates the tedious tasks of our campaign building with the power of 10 campaign managers."