Like every high-growth company, ThoughtSpot expects a lot out of its Marketing team. Aggressive goals, lots to do, and never enough time, people, or budget to do it all.
ThoughtSpot’s lean Marketing team made big investments into intent data from 6Sense and G2 so they could run better campaigns on Facebook and LinkedIn. Even with this intent data – activating it was a different story.
Getting account-level intent signals didn’t translate to getting in front of the right people. And when they tried finding the right people, it created a ton of additional work for their team to manually launch new campaigns.
Which meant wasted time for a team that didn’t have any time to waste.
“Every aspect of marketing felt a little bit more challenging than it needed to be”, said Megan Boone, ThoughtSpot’s Director of Demand Generation.
It was even more challenging for their Marketing team when it came to running experiments. They wanted insights but couldn’t filter out the noise in each channel. They needed to quickly figure out what was working and not working so they could get the most out of their budget.
Thankfully, Megan had heard about Metadata at her last company. So she knew exactly who could help.