ABOUT:
Webex Events (formerly Socio) is an end-to-end event management platform. Host unforgettable in-person, hybrid, and virtual events powered by event apps, registration, badge printing, lead retrieval, and live streaming technology.
INDUSTRY:
Software
EMPLOYEES:
150
Webex Events was spending 95% of their paid social budget on lead generation campaigns, then came the budget cuts.
Their two-person paid media team had to get creative and rethink their campaign strategy.
Their lead generation campaigns were inefficient, resulting in low CPLs that rarely converted to opportunities. They needed to find new ways to educate their audience and provide more value.
Their paid media team ran campaign experiments using short, educational videos in their top-of-funnel campaigns.
As the retargeting audience grew, they tested product videos in their mid and bottom-of-funnel campaigns.
With Metadata, their two-person paid media team can operate like a much larger team, double down on the highest performing campaigns automatically, and stretch their paid social budget even further.
Export closed won deals from CRM and categorize job titles from contact roles
Create four segmented ICP audiences for Facebook and LinkedIn
Layer on additional demographic targeting for each ICP audience segment
Test experiments across ICP audience segments to see which creative and content performs the best
Use Hubspot integration to automatically reallocate remaining budget to pipeline generating experiments
ABOUT:
Webex Events (formerly Socio) is an end-to-end event management platform. Host unforgettable in-person, hybrid, and virtual events powered by event apps, registration, badge printing, lead retrieval, and live streaming technology.
INDUSTRY:
Software
EMPLOYEES:
150
