Because Eightfold has many powerful use cases and solves a problem shared by B2B and B2C businesses alike, trying to prioritize accounts and generate net-new inbound was overwhelming. While Eightfold had an extensive list of target accounts to which they hoped to deliver impressions, they were limited to audiences within LinkedIn and display campaigns reliant on reverse-IP targeting.
How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline
Using Eightfold’s clear growth objectives, Metadata generated quality leads from target accounts, engaged them through display, and converted them on social. As lead to MQL conversion rates improved, the platform tracked top-to-bottom funnel progression all the way to closed revenue.
Limited audience lists meant that optimizing campaigns was difficult at first. Over the course of two years though, Eightfold tested hundreds of ads in the Metadata platform, learning from and improving upon each one.
In the last year, Eightfold used Metadata to generate 2,800 leads, 2000 of which were from target accounts. They triggered 26 opportunities and closed thirteen deals with target accounts.