LinkedIn Bid Agent

Smarter bidding, better results—Metadata’s AI-powered Bid Agent predicts, analyzes, and optimizes LinkedIn bids to maximize performance and stay on budget.

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Writer drove 60% more leads at a 41% lower CPL in 26 days

Zerto drove 71% more leads at a 52% lower CPL in 11 days

Nitrogen drove 6x more leads in 30 days

What does it do?

Time-saving automation

No more manual bid adjustments or constant tweaking. Let the Bid Agent work for you.

Time-saving automation

Smarter spending

Predict performance and fill in data gaps to avoid over- or under-bidding.

Smarter spending

Continuous improvement

The Bid Agent adapts to new data, keeping your campaigns optimized as conditions change.

“Since adopting Bid Agent, we’ve seen our CPC and CPM reduce by 45%, and our CPL improve by 39%. That means we’ve been able to generate 64% more leads for the same budget! But it doesn’t stop there. Even our LinkedIn account team has been staggered by the reduction in CPM for our demand gen”.

Julian (Jules) Foster

Julian (Jules) Foster

Director of Revenue Marketing at
Automation Anywhere

“With the Metadata bid agent we were able to significantly reduce our CPL which led to an increase in total lead volume with the same spend. It’s like having a cheat code.”

David Zeledon is smiling in a professional headshot, wearing glasses, set against an orange background.

David Zeledon

Paid Marketing Manager at Writer

“Bid agent improved CPLs so much that even our LinkedIn team was shocked.”

Megan Blodgett

Sr Manager, Demand Gen at Zerto