Metadata ignores “best practices” so you can game the ad channels and spend more efficiently.
The whole model is broken. Your campaigns are optimized using vanity metrics. And you can’t see if you’re generating pipeline or revenue. Ad channels are a black box. Metadata was built to break it open.
Your experiments use one audience, one ad, and one offer so you get more clarity on what’s actually working.
Your budgets are set at the experiment level, not campaign groups, so you spend more efficiently.
Your campaigns are optimized using lead and opportunity data from your CRM, not vanity metrics.