Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

In this session

Lead gen has been the way for forever, but just because it’s always been done this way, doesn’t mean it’s the RIGHT way.

In this fireside chat, Mark Huber, Head of Brand & Product Marketing at Metadata, interviews Kaylee Edmondson, previously Director of Demand Generation at Chili Piper, so you can see how Kaylee made the jump from running old-school lead gen campaigns to building a legit demand gen machine.