Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

In this session

Lead gen has been the way for forever, but just because it’s always been done this way, doesn’t mean it’s the RIGHT way.

In this fireside chat, Mark Huber, Head of Brand & Product Marketing at Metadata, interviews Kaylee Edmondson, previously Director of Demand Generation at Chili Piper, so you can see how Kaylee made the jump from running old-school lead gen campaigns to building a legit demand gen machine.

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Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
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Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
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The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
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