Using Data to Build a Demand Generation Engine

In this session

Demand gen marketers often jump to tactics right away and prioritize the wrong areas to focus on. It’s tough to drive consistent revenue growth if you don’t have the right marketing foundation in place.

Shiv Narayanan, Founder and CEO of How to SaaS, gives away his proven frameworks you can use to build a data-driven demand generation strategy.

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Don’t just take our word for it

★★★★★ 4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
★★★★★ 5/5
Metadata has been the most efficient platform
for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more. The best thing is I can see all of our results in the various reporting functionalities that Metadata offers to make quick adjustments on the fly
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
★★★★★ 4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
★★★★★ 4.5/5
4.6 based on 274 reviews