Why Creativity Matters in B2B Marketing

In this session

Research from LinkedIn’s B2B Institute shows that companies that invest in building their brand have better long-term business outcomes. Telling the right stories to create an emotional connection to your audience (both current and future) make brands more durable, more memorable, and more successful.

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★★★★★ 4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker
Tamara T.
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★★★★★ 5/5
Metadata has been the most efficient platform
for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more. The best thing is I can see all of our results in the various reporting functionalities that Metadata offers to make quick adjustments on the fly
Verified User in Computer Software
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Mid-Market(51-1000 emp.)
★★★★★ 4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
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Excellent
★★★★★ 4.5/5
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