Why Creativity Matters in B2B Marketing

In this session

Research from LinkedIn’s B2B Institute shows that companies that invest in building their brand have better long-term business outcomes. Telling the right stories to create an emotional connection to your audience (both current and future) make brands more durable, more memorable, and more successful.

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Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
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The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
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★★★★★ 4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
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