When starting a new marketing leadership role, it’s not always clear what you should focus on in those first 90 days.
However, according to Holly Chen, VP of Marketing at Mosaic, it’s important to align expectations with your leadership team, address any fires that need to be put out, and focus on the quick wins.
Holly joins Mark Huber, Head of Brand & Product Marketing at Metadata, in this episode of Demand Gen U.
Find out:
- How to set expectations
- How to map out your first 90 days
- 3 ways to build relationships with new teams
For more advice on how to approach the first 3 months of your new job, tune in to the full episode.
Three top takeaways:
Takeaway 1: Understand expectations
Holly says the first 90 days in any marketing role are about expectations. As well as setting your own and aligning them with your leadership team.
They should have a solid idea of the problems they want you to solve, the fires they want you to put out and the “quick wins” they want you to address.
Holly believes the first three months are about addressing your team’s issues and laying solid foundations for a bright future.
Takeaway 2: Map out your first 90 days in advance
Holly has a chart listing her first, second and third months expectations. Each month has four sections. There’s ‘Learn’, which includes learning the business, the team, the culture, and the players.
Her next category is ‘Build Relationships’ where you want do find out who are the internal and external contacts to build solid connections with.
The third is ‘Quick Wins’. Ask yourself: “what are the things I am hearing from my leaders and team that need to be addressed quickly in order to have quick wins?”
The final category is ‘Early Strategy’ where you’re looking at the longer-term things that need to be worked on.
Takeaway 3: Vet potential employers
Before you consider a new role in marketing, vet the company. This allows you to find out whether or not you are a good fit for them, and whether they are a good fit for you.
To do this, Holly suggests:
- Be self-aware. Ask yourself what environments you work best in and what kinds of people bring out the best in you.
- Find out more about the vision of the company and its plans for the future.
- Gather as much information about the role itself as you can.
