Marketing at a Big Enterprise vs. a High Growth Startup

Working within marketing at big enterprises vs. high-growth startups is a totally different story.

Some people are cut out for big enterprises, and others would rather invest their effort with newer, smaller businesses.

But what makes people favor one over the other?

Jason Widup, VP of Marketing at Metadata, has tons of experience in both. He joins Mark Huber, Head of Brand & Product Marketing at Metadata, to share his experiences and why he left the world of big enterprise to team up with Metadata.

To find out more about marketing at different levels, listen to this full episode or keep reading for the top takeaways.

Three top takeaways:

Takeaway 1: You can get more done in a startup

In an enterprise company, your work often has to go through multiple people. By the end of the process, it sometimes barely feels like your work. That’s if you even get the chance to see the final product.

The effort you put in can often be lost amongst the hundreds and thousands of other things going on.

In the startup world, feedback is more tailored and helpful, therefore allowing you to improve your work and build a stronger bond with your team whilst simultaneously maximizing your potential.

Takeaway 2: There’s more transparency in a startup

Jason thrives alongside the transparency of his work colleagues at Metadata and says it’s just not the same in enterprise companies.

In fact, the lack of ego and people’s ability to self-motivate to a greater degree in smaller businesses are part of the reasons why he swapped enterprise for startups.

Takeaway 3: Marketing is a sales support function in a startup

Having close-knit teams and smaller-scale operations often means there’s a stronger integration between teams. And a strong integration between different departments can go a long way in successful collaboration.

At the end of the day, marketing is a sales support function and should be treated that way.

When working at a startup, a closer relationship between marketing and sales can create a more streamlined working process. Moreover, it can lead to better results overall.

Metadata.io acquires Reactful to continue building Marketing OS for B2B.
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