After all the planning and strategizing that goes into an event, it’s all over after the event ends — or is it?
There’s so much you can do with the content you’ve generated that won’t only promote your brand, it’ll also build anticipation for future events.
Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss several ways to tap into the content goldmine that is your event. We look at how pre-recorded sessions can give you a head start with your content, a five-part repurposing framework, and also share a few hiccups that happened down the line.
Watch the full episode to learn how to get enough valuable content out of your event long after it’s over.
Watch the full episode
In the meantime, here are the three top takeaways from this episode.
Three top takeaways:
Takeaway 1: It all starts with good content
The foundation of any successful content repurposing strategy is good content. In this case, it’s not about catchy punchlines or clever words. When it comes down to it, you want your content to deliver value to your audience.
How do you know you’re delivering value? Right off the bat, make sure your content doesn’t solely focus on you or your brand. Put the spotlight on your audience.
Think about ways that you can help your audience grow their skills and brand as a whole. At the end of the day, it’s this value that will make your repurposing efforts worthwhile.
Takeaway 2: Use a framework to help you
Repurposing your content is no walk in the park. We’re talking about lots of time, energy, and resources. To help out, Justin shared a few key things to consider before jumping into repurposing mode.
Use these tips to keep you on track:
- Plan everything ahead of time
- Put some thought into picking your distribution channels
- Tap into the effectiveness of email marketing
- Don’t underestimate the usefulness of pre-recorded sessions
- Pay attention to details
Takeaway 3: The structure of your content matters
Content repurposing involves a lot of cutting up content to distribute it in different mediums. This means that the way content is originally structured can either make it easier or harder to repurpose.
With things like panels and Q&A sessions, the work is practically done for you. There’s a goldmine of content to be tapped into from the individual answers.
Bottom line, try to avoid huge chunks of content that are difficult to dissect. Aim for bitesize content that’s easy to dissect, repurpose, and distribute.