IT'S 2022, YES WE RECORDED IT

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KEYNOTES VISIONARIES STORYTELLERS BUILDERS EXPERIMENTERS CREATORS LIGHTNING TALKS

Keynotes

Learn from some of the biggest names in B2B marketing and some special Metadata news too.

From Marketer to Marketing Leader

Small Ops Wins Deserve Way More Credit

Category Creation: How to Build a Movement

How AI Writing is Changing Demand Generation

What’s Next for the Marketing OS

Visionaries

Unplug from the “expected” and think bigger so you can build moats around your company.

How to Win Beyond The Product

How ProfitWell Abandoned Inbound Marketing To Become a Media Company

Blending Product-led Growth with a Sales-led GTM Motion

5 Things Leaders Must Do To Build a Successful GTM Plan

Storytellers

Position your company and come up with a story that stands out in the B2B sea of same.

Punchy Messaging: How to Write Messaging That Hits the Mark

Creativity Class: 9 Ways to Have Good Copywriting Ideas

What the Top 1% of B2B Storytellers Do Differently

Builders

Get tactical with new processes, campaigns, and tactics you can implement tomorrow.

Building and Scaling Unstoppable Marketing Teams

Using Data to Build a Demand Generation Engine

"Demand Gen Machine" podcast cover featuring Kaylee Edmondson and Mark Huber with a dark green background and bold aqua text

Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Experimenters

Test and learn so you can quickly figure out what your audience wants (then double down on it).

How SaaS Brands Can Win in Commoditized Markets

Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out

Moving from A/B Testing to Consistent Experimentation

Creators

Use new channels and media to share your point-of-view and build trust with your audience.

Content-Led Growth: How to a Build a Wildly Effective Content Strategy

Grow Your Audience With Shareworthy Content

How B2B Brands Can Use Creators To Build Awareness and Stand Out

Why Creativity Matters in B2B Marketing

Lightning Talks

Website Health: The Missing Piece in Your Demand Gen Machine

How to Maximize Ad Spend with the Trifecta for Marketing

The Billion Dollar Brand Cookbook

Doing More with Less

5 Product Video Trends You’ll See in 2023

create better campaign audiences

Creating Better Campaign Audiences

experiment to revenue

Getting to Revenue Faster With Experimentation

content drives new demand strategy

Using Content as the New Demand Strategy

Activating Your Intent Data

stop pitching product

Stop Pitching Your Product and Start Marketing Your Point of View

plan for demand and revenue

Planning for Demand and Revenue Targets

revenue focused bets

Making Revenue Focused Bets Like a VC

building sales marketing relationships

Building Stronger Relationships With Sales

Using Your Brand To Drive Demand

does your ceo get marketing

Life’s Too Short to Work for a CEO Who Doesn’t Get Marketing