Account-Based Marketing

Discover resources on Account-Based Marketing from Metadata. Get insights, strategies, and tips to drive targeted results. Start exploring ABM today!

abm and demand gen campaign examples feature

7 Demand Gen and ABM Campaigns You Can Steal to Level Up Your Marketing

ABM Measurement: The 9 Most Important Metrics to Track

A Complete Guide to Account-Based Marketing

Redefining ABM: What It Isn’t and What It Needs to Be

Creating Better Campaign Audiences

By Marketers, For Marketers Ep. 8: ABM vs. Demand Gen

There’s No ‘Or’ in Marketing: Why You Should Blend ABM and Demand Gen

The Top ABM Misconceptions

Don’t just take our word for it

Quick design & launch of campaigns

Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.

Tamara T.

Validated reviewer

Mid-Market(51-1000 emp.)

The advertising platform to rule them all!

Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.

Verified User in Computer Software

Validated reviewer

Mid-Market(51-1000 emp.)