Building Your Brand For The AI Search Era

AI has completely disrupted the way B2B buyers research, shortlist, and make decisions about software products. In fact, 50% of B2B software buyers now start their research with AI search more often than Google, according to an August 2025 G2 survey. At the same time, evaluation shortlists continue to shrink. In this new world, it’s more important than ever to show up where your buyers are searching, which includes large language models (LLMs) like ChatGPT. In this session, you’ll hear how AI has disrupted buyer behavior and how go-to-market teams can adapt to build an answer engine optimization (AEO) strategy to ensure their brand shows up—and wins—in LLM results.