Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
November 4, 2025

Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
James Silvestri
James Silvestri
November 4, 2025

Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline (<8 months) +45% Average Contract Value Cha...
James Silvestri
James Silvestri
Featured
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C markete...
James Silvestri
James Silvestri
Featured
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display chan...
James Silvestri
James Silvestri
August 22, 2025

What Is an MCP Server? A Complete Guide for GTM Teams
MCP servers (Model Context Protocol) are the bridge that turns AI from...
Lisa Sharpata Headshot
Lisa Sharapata
July 21, 2025

The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
Let’s be real: The old rules of B2B marketing are being rewritten—...
Lisa Sharpata Headshot
Lisa Sharapata
ad automation ai tools b2b marketing campaign optimization digital advertising tools linkedin ads paid media
June 26, 2025

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
Lisa Sharpata Headshot
Lisa Sharapata
June 3, 2025

How to Use Technographic Segmentation for Better Marketing
To market effectively, you need to know more than just who your audien...
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Anthony Viviani
June 3, 2025

How to Use ABM Content to Personalize Account Strategies
Account-based marketing (ABM) is all about personalization. Instead of...
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Anthony Viviani
June 3, 2025

How Often Should You Evaluate Your Paid Media Budget?
Your paid media budget isn’t something you can set and forget. Marke...
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Anthony Viviani
June 3, 2025

20+ ABM Metrics to Track in Your Campaigns
Account-based marketing (ABM) has changed the way B2B companies engage...
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Anthony Viviani
June 3, 2025

How to Use Dynamic Ad Targeting for Better Engagement
Generic ads don’t work, especially in B2B marketing, where buyers ex...
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Anthony Viviani
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